The Benefits of Using a Dedicated IP for Email (vs. Shared IPs)
Find out about the benefits of using a dedicated IP vs. shared IP for your email address.
Shared IP
Also known as: Shared Server
A shared IP is an IP address that many companies use to send email. Your messages go out from the same address as other senders on your platform, so your reputation is linked to how that group behaves.
A shared IP is a technical address that many businesses share for their email sending. When you use an email service provider, your messages usually leave from this shared address instead of your own. The provider groups senders with similar volume and quality, which keeps sending patterns steady.
This setup matters because inbox providers judge both you and the shared IP as a whole. Strong engagement and low complaint rates from everyone on that IP help mail land in the inbox more often. For most small and mid sized senders, a healthy shared IP managed by a good provider works better than trying to manage a dedicated IP alone.
If you are on a shared IP, focus on what you can control. Send to people who open and click. Remove cold or inactive contacts on a regular schedule. This keeps your own reputation strong and supports the wider IP pool.
Related Terms
Shared Server(Shared IP)
A shared server is an email server and IP address that many companies use to send their emails. Your messages go out from the same place as other senders, so you share the same reputation.
Learn more →Reputation(Sender Reputation)
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
Learn more →From Address(From Field)
The email address people see as the sender in their inbox. It tells them who the message is from and helps them decide whether to open it.
Learn more →Segmentation(Segment)
Segmentation means splitting your email list into smaller groups so you can send messages that match what each group cares about. It helps you talk to the right people instead of blasting the same email to everyone.
Learn more →Related Articles About Shared IP
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