During the holiday season expect emails to land more in the Promotion tab
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From Address
Also known as: From Field, Sender Address
The email address people see as the sender in their inbox. It tells them who the message is from and helps them decide whether to open it.
Your from address is the line that shows who an email is from when it lands in the inbox. It can be a person, a team, or your brand name. People use it to decide if they trust the message. If it looks strange or unknown, many will skip or delete the email.
A clear, familiar from address builds trust and helps your emails get opened. Using your own domain instead of a free address looks more professional and can help with deliverability. Many teams pick one main from address and stick with it so subscribers learn to recognize it. This makes your email program feel stable and reliable.
A simple starting point is to send from a real name at your domain, like jesse@yourcompany.com. You can use a display name such as Jesse from YourCompany so subscribers see both a person and a brand. Avoid noreply addresses so people can write back if they need help. Over time, watch how different from addresses affect opens and replies, then keep what works.
Related Terms
Reply-To(Reply To Address)
The email address where replies to your message are sent. It can be different from the From address so replies land with the right person or team.
Learn more →Return-Path(Bounce Address)
The technical email address that collects bounces and delivery failure notices. It is separate from the visible From address and helps mail servers track delivery issues and clean up bad addresses.
Learn more →Message Transfer Agent (MTA)(MTA)
A Message Transfer Agent is the server that moves email from one mail system to another. It takes outgoing messages from your email tool and hands them off to the next mail server using SMTP until they reach the right inbox.
Learn more →Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
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