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Reply-To
Also known as: Reply To Address
The email address where replies to your message are sent. It can be different from the From address so replies land with the right person or team.
The Reply-To address tells email clients where to send a reply when someone hits reply. People see your From address in their inbox, but their response goes to the Reply-To address if you set one. This lets you send from one address while replies land in a different inbox. It helps you keep sending and support separate.
Choosing the right Reply-To address keeps customer questions in the right place. Support teams can see every message instead of having replies stuck in one person’s inbox. It also stops replies from going to no-reply addresses that nobody checks. This improves response times and makes your emails feel more personal.
For example, you might send a newsletter from newsletter@yourstore.com but use support@yourstore.com as the Reply-To. Readers can reply with questions and your support team sees everything in one shared inbox. Use a monitored address that your team checks every day. Avoid using noreply addresses so you do not shut down the conversation.
Related Terms
From Address(From Field)
The email address people see as the sender in their inbox. It tells them who the message is from and helps them decide whether to open it.
Learn more →Revenue Per Email Sent (RPE)(RPE)
Revenue Per Email Sent (RPE) tells you how much money you make on average from each email you send. You find it by dividing the money from a campaign by the number of emails sent.
Learn more →Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
Learn more →Message Transfer Agent (MTA)(MTA)
A Message Transfer Agent is the server that moves email from one mail system to another. It takes outgoing messages from your email tool and hands them off to the next mail server using SMTP until they reach the right inbox.
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