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QA
Also known as: Testing, Approvals
Quality Assurance for email. It is the process of checking each campaign before you send it so you catch mistakes early.
Email QA is the step where you slow down and double check your message before it goes out. You look at the words, the links, and how it looks in the inbox. The goal is to catch small errors before they land in front of real people.
Teams use QA to protect revenue and trust. A broken checkout link or wrong price can cost sales and confuse customers. A simple review process helps you avoid mistakes like sending to the wrong segment or using the wrong personalisation.
A simple way to start is with a short checklist for every send. Read the subject line and preview text out loud, click every link, and send a test to a coworker. As your program grows you can add device tests and more detailed checks, but even this basic routine will catch most issues.
Related Terms
Campaign(Email Campaign)
A campaign is a planned set of emails that work together toward one clear goal. Each email supports the same outcome and is sent to a defined audience over a set period.
Learn more →Blast(Campaign)
An old term for sending one bulk email to many people at once. It often suggests a generic, untargeted message instead of a thoughtful campaign.
Learn more →Revenue Per Email Sent (RPE)(RPE)
Revenue Per Email Sent (RPE) tells you how much money you make on average from each email you send. You find it by dividing the money from a campaign by the number of emails sent.
Learn more →AMP(AMP Email)
AMP is a Google tech that makes emails interactive, so people can do things like submit forms or browse products without leaving the inbox. It only works in a few email clients, so you always need a normal HTML fallback.
Learn more →Related Articles About QA
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