During the holiday season expect emails to land more in the Promotion tab
Discover why emails land in the promotions tab during the holiday season and learn best practices for improving deliverability. Embrace the promo tab...
Promotions Tab
Also known as: Promo Tab, Promotions Folder
The Promotions tab is the place in Gmail where most marketing and sales emails appear. It keeps discounts, offers, and brand updates in one spot so people can check them when they want to shop.
The Promotions tab is a separate section in Gmail that holds marketing emails, newsletters, and offers. It sits beside the Primary and Social tabs in many inboxes. When your email goes there, it is still delivered and still visible. Gmail is just filing it under a label for deals instead of mixing it into personal mail.
For email marketers, this tab matters because it changes how people find and read messages. Many subscribers open the Promotions tab when they want to browse sales or new products. Traffic from this tab is often warmer and closer to buying. You can treat it as a place where people go when they are ready to look at brands.
A simple way to use the Promotions tab well is to focus on clear offers and timing. Use short subject lines that state the main benefit, such as a discount or a new release. Send during times when people often browse for deals, like evenings or weekends. Track clicks and sales, not just opens, to see how well your emails perform from this tab.
Related Terms
Marketing Automation Platform (MAP)(MAP)
Software that helps you send the right messages to people based on what they do. It automates emails and other marketing tasks so you do not have to do them by hand.
Learn more →Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →Marketing Automation
Marketing automation uses rules and triggers to send emails based on what people do. It saves time and keeps your messages timely and relevant.
Learn more →Preference Center(Preferences Page)
A preference center is a simple page where subscribers choose which emails they still want to get from you. It lets people change topics or frequency instead of leaving your list completely.
Learn more →