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Marketing Automation Platform (MAP)
Also known as: MAP
Software that helps you send the right messages to people based on what they do. It automates emails and other marketing tasks so you do not have to do them by hand.
A marketing automation platform is software that connects your email, website, and customer data in one place. It watches what people do, like signing up or visiting key pages. Then it sends the right follow up without you clicking send each time. Think of it like a quiet assistant that runs your basic marketing tasks in the background.
This matters once your list and customer base start to grow. Manual sends and one off blasts are hard to manage and easy to forget. With a MAP you can welcome new subscribers, onboard new customers, recover abandoned carts, and follow up with leads based on their behavior. That keeps messages more relevant and usually improves opens, clicks, and revenue.
A simple first use is a short welcome flow for new subscribers. When someone joins your list, the MAP sends a series of emails that introduce your brand, share one or two key resources, and make a clear next step to take. Start with a small flow, check basic numbers like open and click rate, then improve from there. You can add more journeys later once this one works well.
Related Terms
Marketing Automation
Marketing automation uses rules and triggers to send emails based on what people do. It saves time and keeps your messages timely and relevant.
Learn more →Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →Conditional Logic(If/Then Logic)
Conditional logic is the if/then rules in your email automation that choose what to send based on what each person does or does not do. It helps you send different emails to people in the same flow so each message feels more relevant.
Learn more →Segmentation(Segment)
Segmentation means splitting your email list into smaller groups so you can send messages that match what each group cares about. It helps you talk to the right people instead of blasting the same email to everyone.
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