4 Easy Ways to Increase Deliverability of Your Email: A Blog on Increasing Email Deliverability
Increase deliverability of your email by implementing these 4 strategies that work.
Preference Center
Also known as: Preferences Page, Unsubscribe Page
A preference center is a simple page where subscribers choose which emails they still want to get from you. It lets people change topics or frequency instead of leaving your list completely.
A preference center is a simple page where people control what they get from you by email. They can change how often they hear from you or which topics they see. Instead of going straight to a full unsubscribe, this page gives them a softer option. It is clear, easy to use, and built around their choices.
This matters because it keeps people in your audience who might otherwise leave for good. When someone feels overwhelmed, they can slow things down instead of walking away. That means a cleaner list and better engagement over time. It also shows respect for consent and makes your email program safer for deliverability.
A simple setup is usually best. Offer a few clear choices such as weekly updates, product news, and promotions. Put a manage preferences link in every email footer so it is easy to find. Watch what people pick over a few months and adjust your sending plan to match their behavior.
Related Terms
List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →Subscriber(Recipient)
A subscriber is someone who gave you clear permission to receive your emails. They chose to join your list and expect useful, relevant messages from you.
Learn more →List Fatigue
List fatigue is when your email subscribers tune out because they see too many emails or content that does not feel useful. They stop opening, clicking, and buying, which hurts your results over time.
Learn more →List Hygiene
List hygiene is the practice of cleaning your email list by removing bad or inactive addresses. It keeps your list focused on people who still want your emails.
Learn more →