Transactional vs Bulk Email: Delivery Differences Explained
Learn the differences between transactional and bulk email delivery. Understand how ISPs treat different email types and how to optimize delivery for...
Opt-Out
An opt-out is when someone on your email list chooses to stop getting your emails and uses a clear way to unsubscribe or change their settings. You must respect this choice quickly to stay compliant and protect your sender reputation.
An opt-out is the moment someone tells you they want fewer emails or none at all. They click an unsubscribe link, update a preference page, or say no through another clear channel. From that point, they are asking you to stop marketing to them. A good system records this so they stay off future sends.
Handling opt-outs well keeps you out of legal trouble and out of the spam folder. Most email laws expect you to stop within a short time after the request. Inbox providers also watch how you treat these choices and use that as a signal of trust. Ignoring opt-outs leads to complaints, weaker deliverability, and lost revenue.
Make the unsubscribe link easy to find and easy to use. One or two clicks is enough for most people. If you use a preference page, give clear options like fewer emails instead of only a full unsubscribe. Always confirm the change and store the update in a single source of truth.
Related Terms
Unsubscribe(Opt Out)
The action someone takes to stop getting your emails, usually by clicking a link at the bottom of a message. It is required by law and it shows respect when you stop emailing them right away.
Learn more →Reputation(Sender Reputation)
Sender reputation is the trust score mailbox providers give your emails based on how you send and how people react. It helps decide if your messages land in the inbox or get pushed to spam.
Learn more →List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →List Fatigue
List fatigue is when your email subscribers tune out because they see too many emails or content that does not feel useful. They stop opening, clicking, and buying, which hurts your results over time.
Learn more →