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Internet Service Provider
Also known as: ISP
Companies that provide internet access and often email services to people and businesses. In email marketing, they decide if your emails reach the inbox or land in spam.
An Internet Service Provider is the company that gives people access to the internet. Often it also runs email services, like the inboxes people use every day. Examples include big consumer providers and business email hosts. When people talk about ISPs in email marketing, they usually mean the services that receive and filter your emails.
ISPs matter because every email you send has to pass through their filters. They look at your sending history, how people react to your emails, and how clean your list is. If they see too many complaints or bounces, they start to push more of your messages into the spam folder. Good sending habits help you earn trust and more inbox placement over time.
A simple way to keep ISPs happy is to focus on engaged subscribers. Send more often to people who open and click and less often to those who ignore you. Remove inactive and invalid addresses on a regular schedule. This keeps your reputation strong and makes it easier for future campaigns to reach the inbox.
Related Terms
Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →Email Service Provider (ESP)(ESP)
The software you use to send and manage email campaigns. It stores your contacts, sends messages in bulk, and tracks what happens after you hit send.
Learn more →Spam
Spam is any email sent to someone without their clear permission or after they have lost interest in hearing from you. It is email that feels unwanted or irrelevant to the person receiving it.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
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