Conversion Goal

A conversion goal is the main action you want someone to take after an email or automation. It might be buying a product, signing up for a webinar, or creating an account. Once that action happens, you know the campaign did what it was meant to do.

Clear goals keep your workflows simple and your customers happy. When someone hits the goal, they can stop getting sales messages that no longer fit their situation. Goals also give you solid numbers so you can see how many people move from the start of a sequence to the result you care about. That makes it easier to see which emails help and which ones need work.

Start with one or two goals that tie directly to revenue, like completed orders or booked calls. Then add smaller goals, such as clicking a key link or viewing your pricing page, so you can see where people drop off. Use those signals to adjust your subject lines, timing, and offers instead of guessing.