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Click Rate (CR)
Also known as: Click Through Rate, CR
The percentage of delivered emails where someone clicks a link. It shows how many people take action from your email.
Click rate is the share of people who clicked a link in your email out of everyone who actually received it. It tells you how many people went beyond just seeing your message and chose to interact with it. Think of it as a quick way to see if your content and call to action encouraged real action.
Marketers use click rate to judge whether an email did its job. You calculate it by taking the number of unique clicks, dividing by the number of delivered emails, then multiplying by 100. Watching this number over time helps you see which topics, layouts, and offers your audience responds to most.
A simple way to improve click rate is to focus on one clear next step in each email. Use a short, direct call to action and make the main button easy to see on desktop and mobile. Test small changes like wording, button color, or link placement and keep what lifts your click rate.
Related Terms
Click-Through Rate (CTR)(CTR)
Percentage of delivered emails where someone clicked a link. It is a simple way to see how many people move from reading your email to taking action.
Learn more →Click To Open Rate (CTOR)(CTOR)
The percentage of people who opened your email and then clicked a link inside. It shows how engaging your content is after someone opens.
Learn more →Forward Rate(Share Rate)
Forward rate is the percentage of delivered emails that people share or forward to others. It shows how many subscribers liked your email enough to pass it on.
Learn more →Unsubscribe Rate(Unsub Rate)
The unsubscribe rate is the percent of delivered emails that lead to an unsubscribe. It shows how many people no longer want to hear from you after a send.
Learn more →Related Articles About Click Rate (CR)
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