The Importance of Click Rates in Your Email Marketing Campaign
Click rates are one of the most basic metrics in email marketing. They can tell you how much your customers actually engage with your emails. Find ou...
Click-Through Rate (CTR)
Also known as: CTR, Click Rate
Percentage of delivered emails where someone clicked a link. It is a simple way to see how many people move from reading your email to taking action.
Click-through rate is the share of people who get your email and click a link. It tells you who cared enough to do something, not just open the email. You compare clicks to delivered emails to get the number. People often shorten it to CTR.
CTR matters because it shows if your content is actually useful. High opens with low clicks usually means the email did not match what people expected. Marketers track CTR to compare subject lines, offers, and layouts over time. It also helps you spot when a list is getting tired or no longer engaged.
Start by watching CTR on a small, engaged segment of your list. Try one clear call to action in each email and make the button easy to see on mobile. If CTR drops, test a new angle, shorten the copy, or send to a smaller group. Over time you will learn what your audience actually wants to click.
Related Terms
Click Rate (CR)(Click Through Rate)
The percentage of delivered emails where someone clicks a link. It shows how many people take action from your email.
Learn more →Forward Rate(Share Rate)
Forward rate is the percentage of delivered emails that people share or forward to others. It shows how many subscribers liked your email enough to pass it on.
Learn more →Click To Open Rate (CTOR)(CTOR)
The percentage of people who opened your email and then clicked a link inside. It shows how engaging your content is after someone opens.
Learn more →Unsubscribe Rate(Unsub Rate)
The unsubscribe rate is the percent of delivered emails that lead to an unsubscribe. It shows how many people no longer want to hear from you after a send.
Learn more →Related Articles About Click-Through Rate (CTR)
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