Weekly Roundup [Oct Week 2-3, 2022]: Two for the Price of One
Weekly Roundup for Weeks 2 & 3 of October.
Disposable Email
Also known as: Burner email, throwaway address
A disposable email is a temporary address created for a single use, often to sign up for a service without revealing a real address.
Disposable email addresses (DEAs) are temporary inboxes provided by services like Mailinator or 10 Minute Mail. Users create them to grab a download, bypass a gated signup, or avoid spam, and then abandon them immediately.
For marketers, these addresses are toxic. Because they are abandoned instantly, any future emails sent to them will hard bounce. High rates of disposable emails on your list signal poor acquisition practices and can damage your sender reputation with major ISPs.
Regular list hygiene and real-time email validation at signup are the best ways to block disposable domains.
Related Terms
Email Alias(Plus Alias)
An email alias is a version of your email address that still delivers to the same inbox. It lets you create different addresses for signups and tracking without managing more accounts.
Learn more →Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
Learn more →Email Service Provider (ESP)(ESP)
The software you use to send and manage email campaigns. It stores your contacts, sends messages in bulk, and tracks what happens after you hit send.
Learn more →From Address(From Field)
The email address people see as the sender in their inbox. It tells them who the message is from and helps them decide whether to open it.
Learn more →