All You Need to Know About Email Broadcasts
Email broadcasts are emails sent to all the people on your email list. Here you can read about the types of email broadcasts, as well as some of the ...
Broadcast
Also known as: Broadcast Email, Mass Email
A one time email you send to your whole list or a segment at a single time. You write it once, choose who should get it, and it sends when you press send.
A broadcast email is a one time message you send to many people at once. You choose the list or segment, write the content, and send it on a specific date or time. It does not wait on a trigger or behavior. It goes out because you decide it is the right moment.
Broadcasts are useful when you need to share news, promos, or updates quickly. They work well for launches, sales, or important changes that affect many customers. Used well, they keep your brand visible and your audience in the loop. They also give you fast feedback through opens, clicks, and replies.
To get better results, send broadcasts to the people most likely to care, not your entire list. Start with a clear goal such as clicks to a page or replies from active users. Keep the subject line simple and honest so people know what to expect. After each send, review performance and adjust your next broadcast.
Related Terms
Send Time Optimization(STO)
A feature that chooses the best time to send each email based on when a person usually opens and clicks your messages.
Learn more →List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →Time Zone Optimization(Time Zone Targeting)
Time zone optimization is automatic scheduling that sends each email at a normal hour in the subscriber's own time zone so messages land when they are most likely to check their inbox. It uses location or time zone data to stagger the send across regions.
Learn more →Batch Email(Batch Send)
Batch email is when you send the same email to many people at once. Your email platform sends it in groups so you can reach a large list without hurting deliverability.
Learn more →Related Articles About Broadcast
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