Best Email Outreach Tools: Cold Email vs Marketing Email Platforms
Compare email outreach tools for cold sales vs marketing campaigns. Find platforms that actually deliver emails to inboxes with proven deliverability.
Behavioral Targeting
Also known as: Behavior-Based Targeting, Action-Based Targeting
Behavioral targeting means sending emails based on what people do, not just who they are. You use actions like pages visited, products viewed, and purchases to decide which message to send next.
Behavioral targeting looks at real actions instead of only profile data. Your system tracks things like visits to a pricing page, views of a product, or clicks in past emails. Then it uses that behavior to group people and send them messages that match what they seem interested in. It feels more like a helpful follow up than a random blast.
Done well, this keeps your email list feeling relevant. People are more likely to open, click, and buy when messages speak to what they just did. It can help you recover abandoned carts, nurture warm leads, and keep active customers moving toward the next step. It also cuts down on noisy sends that train people to ignore you.
A simple starting point is to trigger emails from a few key actions. For example, send one follow up when someone views your pricing page several times. Send a different email when they start checkout but do not finish. Keep each flow short, clear, and tied to a single goal, and add more triggers only after you see what works.
Related Terms
Behavioral Trigger(Behavior-Based Trigger)
An automated email that sends when someone does something specific on your site or in your product. It reacts to real behavior so the message matches what they just did.
Learn more →Blast(Campaign)
An old term for sending one bulk email to many people at once. It often suggests a generic, untargeted message instead of a thoughtful campaign.
Learn more →Conditional Logic(If/Then Logic)
Conditional logic is the if/then rules in your email automation that choose what to send based on what each person does or does not do. It helps you send different emails to people in the same flow so each message feels more relevant.
Learn more →Marketing Automation Platform (MAP)(MAP)
Software that helps you send the right messages to people based on what they do. It automates emails and other marketing tasks so you do not have to do them by hand.
Learn more →