Why Are My Emails Going to Spam?
Learn why your emails are going to spam and how to fix inbox placement. Understand spam filters, reputation issues, and deliverability best practices.
Attachment
A file that travels with an email message, like a PDF or image. Attachments are fine for one-to-one emails but risky for bulk marketing sends because they can hurt deliverability.
An attachment is any file you add to an email so the person can download it. It might be a PDF, image, spreadsheet, or slide deck. In personal or one-to-one emails this is normal and expected. In bulk marketing emails it often creates problems.
Email providers treat large groups of emails with attachments as higher risk. Spam filters check file types, size, and volume, then often push these messages to spam or block them. That means fewer people see your campaigns, even if your content is strong. Attachments also slow down loading times and can use up storage for your subscribers.
A safer option is to host your file on your site and add a simple button or text link in the email. Subscribers click through to view or download the content, and your message stays light and more inbox friendly. You can then track clicks to see who is most engaged. This keeps both deliverability and user experience in good shape.
Related Terms
Deliverability(Email Deliverability)
Deliverability is how often your emails land in the inbox instead of spam or getting blocked. Strong deliverability means people actually see what you send and can act on it.
Learn more →Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →MIME Type(MIME)
MIME types are labels that tell email clients what kind of content each part of a message holds. They make sure text, HTML, images, and attachments show up the way you expect.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
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