MIME Type

Also known as: MIME

MIME types are labels that tell email clients what kind of content each part of a message holds. They make sure text, HTML, images, and attachments show up the way you expect.

MIME, short for Multipurpose Internet Mail Extensions, is a standard that labels each piece of an email. It tells the inbox if something is plain text, HTML, an image, or a file. Email services read these labels to decide how to show your message. This keeps emails readable across different devices and apps.

For email marketers and developers, MIME matters because it controls how templates, images, and attachments load. A clean MIME setup keeps layouts stable, tracking pixels working, and branding consistent. When types are wrong, some clients show raw code or broken images. That hurts trust and can drag down your results.

In practice, use a platform that sends a multipart message with both HTML and plain text versions. Check that each asset has the right type, like text/html for your template and image/png or image/jpeg for graphics. Test sends in a few inboxes before launch and watch for missing parts or strange layouts. If something looks off, MIME headers are one of the first areas to review.