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Deliverability Letter

Gmail SMTP Error Codes

Master Gmail email delivery with our comprehensive guide to SMTP errors, reputation management, and Google's strict authentication requirements.

๐Ÿšจ Critical: February 1, 2024 Requirements

Senders sending more than 5,000 messages per day to Gmail must meet these requirements:

โœ“Set up SPF and DKIM email authentication
โœ“Ensure valid forward and reverse DNS records (PTR)
โœ“Keep spam rates below 0.3% in Postmaster Tools
โœ“Format messages per RFC 5322 standard
โœ“Don't impersonate Gmail From: headers
โœ“Add ARC headers for forwarded email
โœ“Set up DMARC authentication (policy can be "none")
โœ“Ensure DMARC alignment for direct mail
โœ“Enable one-click unsubscribe for subscribed messages

โš ๏ธ Non-compliance may result in messages being blocked or marked as spam.

๐Ÿ“ง About Gmail

Platform Overview

  • โ€ข Launched April 1, 2004 (invitation-only)
  • โ€ข Became publicly available in 2007
  • โ€ข World's largest email service
  • โ€ข Advanced spam filtering with AI
  • โ€ข Strict authentication requirements

Unique Features

  • โ€ข Google Postmaster Tools for monitoring
  • โ€ข Aggregate FBL (not individual)
  • โ€ข Dynamic connection limits by reputation
  • โ€ข Internal filters (may incorporate Spamhaus data)

๐Ÿ›ก๏ธ Gmail's Anti-Spam Approach

Google doesn't publicly disclose their blocklist approach. Gmail relies primarily on its own internal filtering system. While they don't overtly rely on public blocklists, there's a possibility they incorporate data from reliable sources like Spamhaus in certain ways.

This is why monitoring your reputation in Google Postmaster Tools is crucial - it's your primary visibility into how Gmail views your sending reputation.

๐Ÿ“… November 2023 SMTP Updates

Since November 15, 2023, Google has changed many of its SMTP responses. Starting November 22, 2023, the new 421 4.7.28 errors specifically target senders not meeting the upcoming February 2024 requirements.

โš ๏ธ Important: These errors are early warnings for senders who don't respect the new Google Bulk Email Senders Guidelines that will be enforced on February 1, 2024.

Gmail SMTP Error Codes Explained

550-5.1.1

Invalid Recipient
โŒ

The email account that you tried to reach does not exist

Gmail has determined that the recipient address does not exist. This is a permanent failure and should be treated as a hard bounce.

How to Fix:

  • โœ“Remove this recipient from your mailing list immediately
  • โœ“Do not retry sending to this address
  • โœ“Double-check for typos or unnecessary spaces in the email address
  • โœ“Implement email validation before adding addresses to your list

452 4.2.2

Mailbox Full
โš ๏ธ

The recipient's inbox is out of storage space

The recipient has exceeded their Gmail storage quota. This is a temporary condition that may resolve when the user clears space.

How to Fix:

  • โœ“Treat as a soft bounce
  • โœ“Retry sending over several days
  • โœ“Suppress after 3-5 consecutive failures over 4-6 weeks
  • โœ“Direct recipient to https://support.google.com/mail/?p=OverQuotaTemp

550 5.7.1

Low Domain Reputation
โŒ

Message likely suspicious due to very low reputation of sending domain

Gmail has blocked this message because the sending domain has poor reputation or no sending history. This commonly affects new domains or domains with problematic sending patterns.

How to Fix:

  • โœ“Build domain reputation gradually with engaged recipients
  • โœ“Start with low volume and increase slowly
  • โœ“Ensure proper authentication (SPF, DKIM, DMARC)
  • โœ“Monitor domain reputation in Google Postmaster Tools

550 5.7.1

Unsolicited Mail
โŒ

Message detected as likely unsolicited mail

Gmail has identified this message as spam based on content, user complaints, or sending patterns. Messages previously marked as spam will likely be blocked.

How to Fix:

  • โœ“Review email content for spam triggers
  • โœ“Ensure you have explicit permission to email recipients
  • โœ“Check spam complaint rates in Google Postmaster Tools
  • โœ“Improve list hygiene and remove unengaged users

421 4.7.28

URL Rate Limit
โš ๏ธ

Unusual rate of unsolicited mail containing your URL

Gmail has detected spam containing URLs from your domain. Your domain's URLs are being rate limited to protect users.

How to Fix:

  • โœ“Review all emails containing your URLs
  • โœ“Check if your domain is being used in spam campaigns
  • โœ“Avoid URL shorteners or redirects
  • โœ“Monitor URL reputation and remove problematic links

421 4.7.28

DKIM Domain Rate Limit
โš ๏ธ

Unusual rate of unsolicited mail from your DKIM domain

Gmail has rate limited your DKIM signing domain due to detected spam patterns. This affects all mail signed with this DKIM domain.

How to Fix:

  • โœ“Review all senders using your DKIM domain
  • โœ“Check for compromised accounts or unauthorized usage
  • โœ“Monitor DKIM domain reputation in Postmaster Tools
  • โœ“Consider separate DKIM domains for different mail streams

421 4.7.28

SPF Domain Rate Limit
โš ๏ธ

Unusual rate of unsolicited mail from your SPF domain

Gmail has rate limited your SPF authorized domain due to spam detection. This affects all IPs authorized in your SPF record.

How to Fix:

  • โœ“Audit all IPs in your SPF record
  • โœ“Remove unnecessary IP authorizations
  • โœ“Check for compromised systems sending mail
  • โœ“Use SPF record optimization to minimize inclusions

Gmail Best Practices

๐Ÿ”

Authentication Setup

  • โ€ขImplement SPF, DKIM, and DMARC
  • โ€ขUse Author Domain Signature
  • โ€ขEnsure domain alignment in authentication
  • โ€ขAvoid shared or URL shortening domains
  • โ€ขSet up proper PTR records
๐Ÿ“Š

Volume Management

  • โ€ขStart with low volume for new IPs/domains
  • โ€ขGradually increase sending (warm-up)
  • โ€ขMonitor reputation in Postmaster Tools closely
  • โ€ขConsolidate Google Workspace domains in shared queue
๐Ÿ“‹

List Hygiene

  • โ€ขKeep spam complaints below 0.3%
  • โ€ขRemove hard bounces immediately
  • โ€ขSuppress inactive users regularly
  • โ€ขUse double opt-in for quality
โœ…

Compliance

  • โ€ขInclude List-Unsubscribe headers (not visible to recipients)
  • โ€ขSupport one-click unsubscribe
  • โ€ขAdd List-Unsubscribe-Post header
  • โ€ขProvide visible unsubscribe link in message body

Technical Configuration

Gmail Connection Management

# Connection limits based on reputation
# Good reputation = unlimited connections
# Neutral reputation = start low, increase gradually
# Recommend: Author Domain Signature and domain alignment
# List-Unsubscribe headers (required)
# Must include both https:// and mailto://
# https:// link should not require further validation
List-Unsubscribe: <https://example.com/unsubscribe>, <mailto:[email protected]>
List-Unsubscribe-Post: List-Unsubscribe=One-Click
# See: https://support.google.com/mail/answer/81126
# Consolidate Google Workspace (formerly G Suite) domains
gmail.com, googlemail.com, google.com โ†’ single queue/connection

Google Postmaster Tools

๐Ÿ“Š Key Metrics

  • โ€ข Domain & IP reputation scores
  • โ€ข Spam rate percentage (keep < 0.3%)
  • โ€ข Authentication results (SPF/DKIM/DMARC)
  • โ€ข Encryption (TLS) usage
  • โ€ข Delivery errors breakdown

๐ŸŽฏ Reputation Factors

  • โ€ข User engagement (opens, clicks)
  • โ€ข Spam complaints (aggregate)
  • โ€ข List quality (bounce rates)
  • โ€ข Authentication compliance
  • โ€ข Sending patterns consistency

Note: Gmail provides aggregate feedback only, not individual complaint notifications. Monitor your metrics regularly at postmaster.google.com. Some monitoring tools like Postmastery integrate with Google Postmaster Tools for easier tracking.

IP & Domain Warming Strategy

๐Ÿ“ˆ Volume Progression

DayVolumeTarget
1-350-100Most engaged users
4-7200-500Recently engaged
Week 21,000-2,500Active subscribers
Week 3+Double weeklyGradual expansion

โšก Acceleration Tips

  • Good reputation allows 1M+ messages/day per IP (as witnessed)
  • Monitor Postmaster Tools daily during warming
  • Pause if reputation drops below "Medium"
  • Focus on engagement over volume initially

Need Help Meeting Gmail's Requirements?

With Gmail's strict February 2024 requirements and complex reputation system, ensuring reliable delivery requires expertise. Let us help you implement proper authentication and monitoring.