BentoMigrate from SmartrMail to Bento
Step-by-step guide to migrate from SmartrMail to Bento. Export subscribers and segments, bring over data, and rebuild automations to protect your deliverability.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from SmartrMail?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from SmartrMail
Follow these steps to export your data and prepare for migration.
1. Log in to SmartrMail and open your subscriber lists
Sign in to your SmartrMail account, then go to the subscribers or lists area where your main mailing lists are managed.
2. Export each list as a CSV file
For every active list you plan to migrate, use the export option to download subscribers as a CSV including email address, name, and any custom fields.
3. Export segments or filters you rely on
If you use segments or filters inside SmartrMail, export those audiences as separate CSVs and note down the rules you used to create them.
WHY SWITCH
Why migrate from SmartrMail?
Here's why teams are making the switch to Bento.
Reason 1
Per-user pricing with unlimited emails, so you can scale your email marketing without worrying about contact limits or email volume charges.
Reason 2
All features included from day one with no upgrade tiers or feature gating as you grow.
Reason 3
Built-in deliverability infrastructure plus batched and paused sending to keep your reputation strong and inbox placement high.
TERMINOLOGY & MIGRATION GUIDE
SmartrMail → Bento Translation
Different platforms use different terms. Here's how SmartrMail concepts map to Bento, plus tips for a smooth migration.
Any contact with an email address that you can track and email.
In Bento, you use tags and dynamic segments instead of static lists to group people.
Rule-based groups built from behavior, fields, and tags.
Multi-step journeys triggered by events like signups, purchases, or abandoned carts.
One-off campaign sent to a chosen audience or segment.
Extra data you store on each person, such as preferences or lifecycle stage.
On-site forms used to capture new subscribers and attach tags.
Migration Tips
- Export all lists, segments, and suppression files from SmartrMail before cancelling your account.
- Start by importing your most important customers and rebuilding critical flows like welcome and abandoned cart first.
- Use Bento tags to mirror how you used lists in SmartrMail so segments stay familiar.
- Send a few internal test campaigns from Bento to confirm tracking, templates, and links look right before mailing your full list.
- Keep SmartrMail live for a short overlap so you can reference past campaigns while you migrate.
Watch Out For
- Email engagement history from SmartrMail does not transfer, so reporting will start fresh in Bento.
- Automations and flows must be rebuilt in Bento; they do not migrate automatically from SmartrMail.
- Make sure your unsubscribe and suppression lists are imported correctly to avoid emailing people who opted out.
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