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Deliverability Letter

PTR Record

Also known as: Pointer record

A PTR record is a type of DNS record that maps an IP address to a domain name, used for Reverse DNS.

A PTR record (Pointer Record) is the specific entry in the Domain Name System (DNS) that enables Reverse DNS lookups. Unlike A records which point a domain to an IP, PTR records point an IP to a domain.

PTR records are critical for email deliverability. Major inbox providers check for a valid PTR record to verify that the sending server isn't a compromised residential computer or a botnet. If your sending IP lacks a PTR record, your emails will almost certainly be blocked.

Usually, your hosting provider or ISP manages PTR records for your IP addresses, as they control the IP block.