Bento on Air: Tracking Pixels Trickery
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a cus...
Metrics
Email metrics are the numbers that show how your campaigns perform. They make it clear how many people open, click, and buy from your emails.
Email metrics are the numbers that show how people respond to your emails. They count things like opens, clicks, and sales. They turn your sends into simple facts instead of guesses.
These numbers help you see what is working in your email marketing. If a campaign gets low opens or clicks, you know something needs to change. Over time, metrics show trends so you can improve subject lines, content, and offers.
A simple way to start is to watch a few core metrics each week. Focus on open rate, click rate, and how much revenue each email brings in. Compare new campaigns to your usual results so you can see real progress.
Related Terms
Click Rate (CR)(Click Through Rate)
The percentage of delivered emails where someone clicks a link. It shows how many people take action from your email.
Learn more →Click To Open Rate (CTOR)(CTOR)
The percentage of people who opened your email and then clicked a link inside. It shows how engaging your content is after someone opens.
Learn more →AMP(AMP Email)
AMP is a Google tech that makes emails interactive, so people can do things like submit forms or browse products without leaving the inbox. It only works in a few email clients, so you always need a normal HTML fallback.
Learn more →Campaign(Email Campaign)
A campaign is a planned set of emails that work together toward one clear goal. Each email supports the same outcome and is sent to a defined audience over a set period.
Learn more →Related Articles About Metrics
Are your open and click rates fake? Probably. Here's why.
Your email metrics probably aren't what you think they are.
Email Open Rates: Why Do They Matter and How to Improve Them
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