Best Email Marketing Services: Choosing the Right ESP for Your Business
Compare the best email marketing services and choose the right ESP. Find platforms that deliver real results, not just impressive feature lists.
Lead Scoring
Also known as: Lead Score, Prospect Scoring
Lead scoring ranks your leads by how interested and ready to buy they seem based on simple scores from their actions. It helps you see warm leads fast so you can focus your time where it makes the most sense.
Lead scoring is a simple way to give each contact a score based on what they do. You add points when they open emails, click links, or visit key pages. Over time the score shows how ready they are to buy. It keeps you from guessing who is serious and who is just browsing.
Teams use lead scoring to sort large lists and decide who to contact first. High scoring leads can go to sales or get stronger offers. Lower scoring leads stay in lighter nurture flows until they show more interest. This helps you spend time where it has the best payoff.
A simple starting model can use a few key actions like pricing page visits, free trial starts, or repeat email opens. Give more points to actions that show clear buying intent and fewer points to light touches. Set one score that triggers a handoff to sales and another that moves people into a warm up sequence. Review results every few weeks and adjust points based on who actually converts.
Related Terms
Send Time Optimization(STO)
A feature that chooses the best time to send each email based on when a person usually opens and clicks your messages.
Learn more →Time Zone Optimization(Time Zone Targeting)
Time zone optimization is automatic scheduling that sends each email at a normal hour in the subscriber's own time zone so messages land when they are most likely to check their inbox. It uses location or time zone data to stagger the send across regions.
Learn more →Customer Lifetime Value (CLV)(CLV)
The total money a customer is expected to spend with your business from their first purchase until they stop buying. It helps you decide how much you can afford to spend to win that customer and keep them coming back.
Learn more →Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
Learn more →