How to warm up a new domain
Starting with a new domain for email? Finally got the new .com? Planning to ramp up your email volume significantly? Then domain warming isn't option...
Inclusion
Making your emails easy to understand and use for many different people. It means thinking about language, images, and layout so more people feel welcome and able to take action.
Inclusion in email marketing means making sure more people can see themselves in your messages. You think about different cultures, bodies, ages, and abilities when you choose words and images. You avoid narrow assumptions about who your customer is. The goal is that more people feel like your emails are for them.
This matters because excluded people ignore or distrust your brand. Inclusive emails are easier to read and act on for more people, so you get better engagement and more sales. It also reduces friction for people who use screen readers, have slower connections, or live in different countries. Thinking about inclusion early makes every campaign stronger.
A simple way to start is to review one campaign with inclusion in mind. Check your images for a mix of people and your copy for assumptions about family, money, or location. Add clear alt text and make buttons large and easy to tap. Pick one change per send so your team can build the habit.
Related Terms
Accessibility
Making your emails easy to read and use for everyone, including people with disabilities. It covers things like clear layout, readable text, helpful alt text, and strong color contrast.
Learn more →Click Rate (CR)(Click Through Rate)
The percentage of delivered emails where someone clicks a link. It shows how many people take action from your email.
Learn more →Click-Through Rate (CTR)(CTR)
Percentage of delivered emails where someone clicked a link. It is a simple way to see how many people move from reading your email to taking action.
Learn more →Conditional Logic(If/Then Logic)
Conditional logic is the if/then rules in your email automation that choose what to send based on what each person does or does not do. It helps you send different emails to people in the same flow so each message feels more relevant.
Learn more →