4 Twitter Entrepreneurs Share Their Email Marketing Thoughts
We asked some of Twitters' top internet marketers their thoughts on email marketing.
Funnel
A funnel is the path someone follows from first hearing about you to becoming a customer. It breaks that journey into stages so you can send the right email at the right time.
A funnel is how someone goes from first hearing about your brand to becoming a customer. It breaks that path into simple steps from awareness to interest to decision. In email marketing, a funnel is usually a planned sequence of messages that guide people through those steps.
Funnels matter because they stop you from sending the same email to everyone. New subscribers, active buyers, and lapsed customers each need different messages. A clear funnel helps you send emails that match what people know, want, and are ready to do. That usually means better engagement and more sales with less noise.
A good starting point is a simple three stage funnel with welcome, nurture, and sell. Welcome people, share useful content, then make a clear offer once they know you. Watch how many people move from one stage to the next and fix the step where most people drop off first.
Related Terms
Customer Journey(Journey)
A customer journey is the path someone takes from first hearing about your brand to becoming a repeat buyer. In email marketing, it is the series of emails and touch points they receive over time.
Learn more →Send Time Optimization(STO)
A feature that chooses the best time to send each email based on when a person usually opens and clicks your messages.
Learn more →Email Sequence(Email Series)
An email sequence is a planned set of emails that send automatically after someone takes a specific action, like signing up or buying. It helps you guide subscribers through a simple journey without sending every email by hand.
Learn more →Welcome Email(Welcome Message)
The first email a new subscriber gets right after joining your list. It introduces your brand and confirms what they can expect from you.
Learn more →Related Articles About Funnel
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