Why Are My Emails Going to Spam?
Learn why your emails are going to spam and how to fix inbox placement. Understand spam filters, reputation issues, and deliverability best practices.
Complaint Rate
Also known as: Spam Complaint Rate, Abuse Rate
The percentage of people who mark your emails as spam. It shows how many subscribers see your message as unwanted and affects whether future emails reach the inbox.
Complaint rate is the share of people who hit the spam or junk button on your email. It shows how many subscribers feel your message does not belong in their inbox. Email providers use this signal to decide if they trust your future sends.
A low complaint rate helps your emails reach the inbox more often. When that number climbs, providers start moving more of your messages into spam. That hurts opens, clicks, and revenue. It can take weeks or months to repair that damage.
Aim to keep complaint rate under 0.1 percent, or one complaint for every 1,000 emails. Send only to people who clearly asked to hear from you. Make it easy to unsubscribe so an unhappy reader can leave instead of pressing spam.
Related Terms
Inbox Placement Rate(IPR)
Inbox placement rate is the percentage of your sent emails that land in the inbox instead of spam or getting blocked. It shows how often your messages actually reach people.
Learn more →Forward Rate(Share Rate)
Forward rate is the percentage of delivered emails that people share or forward to others. It shows how many subscribers liked your email enough to pass it on.
Learn more →Click Rate (CR)(Click Through Rate)
The percentage of delivered emails where someone clicks a link. It shows how many people take action from your email.
Learn more →Delivery Rate (DR)(DR)
Delivery rate is the percentage of emails that are accepted by recipients' mail servers without bouncing. It shows how many of your sent emails clear the technical checks so they can be placed in a mailbox.
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