MailChimp Alternatives: Find the Right Email Platform
Discover the best MailChimp alternatives that fit your needs and budget. In this guide we will offer you comparison of platforms that scale without b...
Branching
Also known as: Workflow Branching, Path Branching
Branching is when an automation splits into different paths based on a person's data or actions. It sends people into different email flows so messages feel more relevant.
Branching lets you send people down different paths inside an email automation. You can split based on what they clicked, what they bought, or who they are. Each branch gives you a clear lane for a specific type of person. That makes your messages easier to plan and easier to measure.
This matters because not everyone should get the same follow up. Engaged subscribers can move to faster or deeper sequences. Cold or new subscribers can get more education or simple offers. Branching keeps your list healthy and stops you from blasting everyone with the same thing.
A simple way to start is with a single yes or no split. For example, branch people who opened your last campaign into one follow up and send a softer reminder to people who did not. As you learn more, you can add extra branches for high value customers or key product interests.
Related Terms
Conditional Logic(If/Then Logic)
Conditional logic is the if/then rules in your email automation that choose what to send based on what each person does or does not do. It helps you send different emails to people in the same flow so each message feels more relevant.
Learn more →Marketing Automation
Marketing automation uses rules and triggers to send emails based on what people do. It saves time and keeps your messages timely and relevant.
Learn more →Triggered Email
A triggered email is a message your system sends automatically when someone does something specific, like signing up, leaving items in a cart, or reaching a milestone. It goes to one person based on their action instead of going to your whole list at a fixed time.
Learn more →Batch Email(Batch Send)
Batch email is when you send the same email to many people at once. Your email platform sends it in groups so you can reach a large list without hurting deliverability.
Learn more →