BentoMigrate from Zoho Campaigns to Bento
Learn how to migrate from Zoho Campaigns to Bento in simple steps while keeping your lists, tags, and templates organized and improving deliverability overall.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Zoho Campaigns?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Zoho Campaigns
Follow these steps to export your data and prepare for migration.
1. Clean up your Zoho Campaigns lists
In Zoho Campaigns, archive or delete outdated lists and contacts so you only migrate engaged subscribers.
2. Export contacts and lists from Zoho Campaigns
Go to the Contacts area, choose the mailing list or segment you want to move, use the export option, and download the CSV file including all important fields.
3. Export tags and custom fields
Repeat the export for other important audiences and double check that tag and custom field values are present as columns in your CSV files.
WHY SWITCH
Why migrate from Zoho Campaigns?
Here's why teams are making the switch to Bento.
Reason 1
Per user pricing with unlimited emails so you can scale without worrying about contact limits or email caps.
Reason 2
Deliverability focused infrastructure with reputation monitoring, batching, and pausing tools included so more messages reach the inbox.
Reason 3
All in one email platform with live chat, shared inboxes, and developer friendly APIs so product and marketing teams can work from the same tool.
TERMINOLOGY & MIGRATION GUIDE
Zoho Campaigns → Bento Translation
Different platforms use different terms. Here's how Zoho Campaigns concepts map to Bento, plus tips for a smooth migration.
Zoho Campaigns groups contacts into mailing lists, while Bento prefers a single contact store with segments built from properties and behavior.
Both tools let you create dynamic groups of contacts based on filters, though Bento leans heavily on real time behavioral data.
Zoho Campaigns uses autoresponders and workflows, while Bento calls them automations and focuses on timelines built from events.
In Zoho Campaigns you build templates in a gallery, while in Bento you create layouts and templates tied closely to journeys and campaigns.
Both platforms provide hosted and embedded forms that feed contacts directly into lists and segments.
Zoho Campaigns can use topics or lists for preferences, while Bento relies on tags and segments to model interests.
Migration Tips
- Start by migrating your most important welcome, onboarding, and revenue focused flows instead of every single legacy automation.
- Use Bento tags and segments to replace multiple overlapping Zoho lists so you have a cleaner structure.
- Warm up new sending domains and IPs gradually using Bento batching and pausing controls, especially for large lists.
- Validate emails with Bento validation during import to reduce bounces and improve inbox placement.
- Keep Zoho Campaigns active for a short overlap period until you see Bento sending and reporting working as expected.
Watch Out For
- Automations and autoresponders from Zoho Campaigns will not transfer automatically, so plan time to rebuild and improve key journeys in Bento.
- Detailed email engagement history such as past opens and clicks usually cannot be imported, so export reports for your own records before cancelling Zoho.
- If you rely heavily on deep Zoho CRM objects, map the minimum data you need into Bento and keep the rest synced through API or integration tools.
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