Move from Zoho Campaigns to Bento.

Export your Zoho Campaigns data, bring it into Bento, and rebuild what matters while Zoho Campaigns keeps sending. Cancel only when Bento is ready.

Import from Zoho CampaignsMedium migration
CSVzoho-campaigns-contacts.csv12,400 rows, mapped
  • SubscribersImports directly
  • TagsImports directly
  • Custom fieldsImports directly
  • AutomationsRebuild in Bento
  • TemplatesPartly moves
  • Commerce dataPartly moves
  • Email historyStays behind
3 of 7kinds of data import directly
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Zoho Campaigns to Bento, at a glance.

From Bento's Zoho Campaigns migration guide. Still deciding? Read Bento vs Zoho Campaigns.

Medium

Migration difficulty

1-3 hours.

3 of 7

Kinds of data that import directly

The rest you rebuild in Bento or leave behind.

5

Export steps in Zoho Campaigns

Each one is written out below, with tips.

Your time depends on list size and how many flows you rebuild.

Four steps off Zoho Campaigns.

Zoho Campaigns keeps sending the whole time. You cancel only after Bento carries your mail.

  1. Export from Zoho Campaigns.

    5 steps in Zoho Campaigns, in the order below. Nothing changes for your subscribers yet.

    Export from Zoho Campaigns5 steps
    1. 1Clean up your Zoho Campaigns listsIn Zoho Campaigns, archive or delete outdated lists and contacts so you only migrate engaged subscribers.
    2. 2Export contacts and lists from Zoho CampaignsGo to the Contacts area, choose the mailing list or segment you want to move, use the export option, and download the CSV file including all important fields.
    3. 3Export tags and custom fieldsRepeat the export for other important audiences and double check that tag and custom field values are present as columns in your CSV files.
    4. 4Gather templates and content from Zoho CampaignsOpen each email template you want to keep, copy the HTML or save it, and note which campaigns and automations use that design.
    5. 5Export key campaign reports for referenceDownload reports for important campaigns, including open and click performance, so you have benchmarks after you move to Bento.
    Keep Zoho Campaigns sending while you export.
  2. Import into Bento.

    Upload the CSV and map each column to a Bento field or tag. Suppressions go in first, so nobody who left gets mail.

    PeopleImportszoho-campaigns-contacts.csv

    Start import
    CSV columnBento fieldType
    • emailEmailIdentity
    • first_nameFirst nameField
    • last_nameLast nameField
    • tagsTagsTags
    • planplanCustom field
    • last_order_atlast_order_atCustom field

    Rows

    12,400

    Before sending

    • Suppressions imported first
    • Unsubscribes kept unsubscribed
    • Tags created from the tags column
  3. Test, then switch.

    Authenticate your sending domain, rebuild the flow that earns the most, and send a seed test while Zoho Campaigns keeps sending.

    Launch checklist4 of 5
    • Sending domain authenticated in Bento
    • Suppressions moved from Zoho Campaigns
    • Seed test sent and checked
    • Highest-revenue flow rebuilt and tested
    • Switch sending to BentoNext
    Warm up with your most engaged subscribers first.
  4. Cancel Zoho Campaigns last.

    Warm up with your most engaged subscribers, move the rest of your sending, and cancel Zoho Campaigns only once Bento carries it.

    Sending, by phase
    PhaseZoho CampaignsBento
    1. ExportSendingNot yet
    2. ImportSendingImporting
    3. Rebuild and testSendingTesting
    4. Warm upSendingWarming
    5. Cancel Zoho CampaignsOffSending
    No gap in sending at any phase.

Export your Zoho Campaigns data.

Run these in Zoho Campaigns before you change anything there. Keep the files somewhere safe until Bento is sending.

  1. 1

    Clean up your Zoho Campaigns lists

    In Zoho Campaigns, archive or delete outdated lists and contacts so you only migrate engaged subscribers.

    TipFocus on contacts who have opened or clicked in the last few months to start strong in Bento.

  2. 2

    Export contacts and lists from Zoho Campaigns

    Go to the Contacts area, choose the mailing list or segment you want to move, use the export option, and download the CSV file including all important fields.

    TipInclude subscription status, source, and any key custom fields you want to map into Bento.

  3. 3

    Export tags and custom fields

    Repeat the export for other important audiences and double check that tag and custom field values are present as columns in your CSV files.

    TipIf you use multiple lists or topics to model interests, add a column that makes those interests explicit so they can become tags in Bento.

  4. 4

    Gather templates and content from Zoho Campaigns

    Open each email template you want to keep, copy the HTML or save it, and note which campaigns and automations use that design.

    TipThis is a good moment to simplify older templates and update them to your current brand before rebuilding in Bento.

  5. 5

    Export key campaign reports for reference

    Download reports for important campaigns, including open and click performance, so you have benchmarks after you move to Bento.

    TipYou will keep this data for your own analysis because detailed event history does not migrate between tools.

What comes with you.

3 of 7 kinds of data import directly. The rest you rebuild in Bento or leave behind.

Your import checklist

Import from Zoho Campaigns3 of 7 direct
  • SubscribersImports directly
  • TagsImports directly
  • Custom fieldsImports directly
  • AutomationsRebuild in Bento
  • TemplatesPartly moves
  • Commerce dataPartly moves
  • Email historyStays behind

Same ideas, new names

Zoho CampaignsBento
  • Mailing ListsLists and segmentsZoho Campaigns groups contacts into mailing lists, while Bento prefers a single contact store with segments built from properties and behavior.
  • SegmentsSegmentsBoth tools let you create dynamic groups of contacts based on filters, though Bento leans heavily on real time behavioral data.
  • Autoresponders and WorkflowsAutomationsZoho Campaigns uses autoresponders and workflows, while Bento calls them automations and focuses on timelines built from events.
  • Email TemplatesLayouts and templatesIn Zoho Campaigns you build templates in a gallery, while in Bento you create layouts and templates tied closely to journeys and campaigns.
  • Signup FormsForms and capture widgetsBoth platforms provide hosted and embedded forms that feed contacts directly into lists and segments.
  • Topics or Interest GroupsTags and segmentsZoho Campaigns can use topics or lists for preferences, while Bento relies on tags and segments to model interests.

Before you cancel Zoho Campaigns

  • Start by migrating your most important welcome, onboarding, and revenue focused flows instead of every single legacy automation.
  • Use Bento tags and segments to replace multiple overlapping Zoho lists so you have a cleaner structure.
  • Warm up new sending domains and IPs gradually using Bento batching and pausing controls, especially for large lists.
  • Validate emails with Bento validation during import to reduce bounces and improve inbox placement.
  • Keep Zoho Campaigns active for a short overlap period until you see Bento sending and reporting working as expected.
  • Automations and autoresponders from Zoho Campaigns will not transfer automatically, so plan time to rebuild and improve key journeys in Bento.
  • Detailed email engagement history such as past opens and clicks usually cannot be imported, so export reports for your own records before cancelling Zoho.
  • If you rely heavily on deep Zoho CRM objects, map the minimum data you need into Bento and keep the rest synced through API or integration tools.

Get a person to plan the move.

Tell us your current provider, list size, and what you need to keep. We map the order to move things and review your domain setup before you send.

A migration request

you@example.comMigration quote

We are on Zoho Campaigns with 12,400 contacts. We need to keep subscribers, tags, and suppressions.

Bento teamReplied

Thanks. Start with suppressions, then your list, then the flows that make money. We can review your domain setup before you send.

Teams switch for deliverability and stay for the support.

“Moving to Bento was the best thing I ever did for my list and its profitability”
Iliane L.G2
“I love how easy it is to use to design SaaS emailing sequences. You can also see rapidly which campaigns are the money makers. But what I love the most is undoubtedly the deliverability that you have once you've set up custom domain tracking”
Arnaud B.G2
“The support and community within Bento is hands down the best I've ever seen from any company, ever.”
Luke J.G2

Questions about leaving Zoho Campaigns.

Will I lose my campaigns and automations when moving from Zoho Campaigns to Bento
Your subscribers, tags, and key custom fields can move over through CSV import, but automations and autoresponders need to be rebuilt in Bento. Most teams use migration as a chance to simplify journeys and focus on flows that drive revenue and retention.
What happens to my deliverability when I switch
Bento includes deliverability tooling such as batching, pausing, and free validation, plus guidance on warming up new domains and IPs. If you follow the recommended warm up plan and clean your lists during migration, you give the new setup a clean start. No provider can guarantee inbox placement.
Is there downtime while I migrate from Zoho Campaigns
You can run both tools briefly in parallel. Many teams keep critical automations active in Zoho Campaigns until the same flows are live and tested in Bento, then switch broadcast sending and finally retire Zoho once they are confident in the new setup.
Will there be downtime?
No. Keep Zoho Campaigns running while you import, test, authenticate your sending domain, and warm up. Once Bento is ready, move your sending and phase out Zoho Campaigns.
Can the Bento team help if I get stuck?
Yes. The team can review your current setup, help you decide what to move first, and advise on deliverability, data mapping, and launch order.

Other migration guides.

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