BentoMigrate from Oracle Eloqua to Bento
Step-by-step guide to migrate from Oracle Eloqua to Bento. Export contacts, segments, and programs and rebuild key B2B journeys without losing momentum.
Migration Steps and Data Transfer
DATA TRANSFER
What transfers from Oracle Eloqua?
Here's what data we can migrate from your current platform to Bento.
Contacts & Segments
All your subscribers, tags, and custom fields transfer seamlessly.
Email History
Email history transfers partially based on platform limitations.
Commerce Data
Commerce data may require reconnection to your store.
STEP-BY-STEP
Export from Oracle Eloqua
Follow these steps to export your data and prepare for migration.
1. Audit your Oracle Eloqua assets
List the contact databases, shared lists, segments, forms, landing pages, and Program Canvas workflows you are actively using.
2. Export contacts and accounts
In Oracle Eloqua, go to the Audience area, open Contacts, and use the export tools to download all contacts and key fields as CSV files. If you use Accounts or Companies, export those records as well.
3. Export segments and shared lists
For each important segment or shared list, run an export of its members to separate CSV files so you can recreate them as tags and dynamic segments in Bento.
WHY SWITCH
Why migrate from Oracle Eloqua?
Here's why teams are making the switch to Bento.
Reason 1
Pay $0.01 per identified user with unlimited emails and unlimited team members. All features included from day one.
Reason 2
All features included from day one, including advanced automation, transactional email, live chat, shared inboxes, and deliverability tools.
Reason 3
Built for operators with deliverability infrastructure, anonymous event tracking, free email validation, batched sending, and a real community with office hours and Discord.
TERMINOLOGY & MIGRATION GUIDE
Oracle Eloqua → Bento Translation
Different platforms use different terms. Here's how Oracle Eloqua concepts map to Bento, plus tips for a smooth migration.
A single lead or contact record identified by an email address or ID.
Account or company level records in Eloqua map to company level fields and segments in Bento.
A dynamic audience defined by rules that you can recreate with filters in Bento.
Saved static groups of people that usually become tags and saved segments in Bento.
Oracle Eloqua's visual automation canvas maps to Bento workflows and sequences that run based on events and conditions.
One time or scheduled sends that target a defined audience.
Eloqua visitor tracking is similar to Bento anonymous events that record behaviour before someone signs up.
Migration Tips
- Start by migrating a small, high value slice of your database so you can test Bento workflows before moving everything.
- Keep Oracle Eloqua running in read only or limited send mode during the transition so you do not miss time sensitive programs.
- Use Bento's free email validation when you import to remove bad addresses from legacy B2B lists.
- Use batched sending for your first big campaigns from Bento while your new sending reputation warms up.
- Involve marketing ops and sales early when you remap fields and scoring so alerts match how reps actually work.
Watch Out For
- Program Canvas workflows and campaign logic do not export directly, so plan time to rebuild and simplify journeys in Bento.
- Detailed email engagement and multi touch attribution reports from Eloqua stay in Oracle and will not appear in Bento.
- Large enterprise databases can take time to export and import, so schedule migration windows outside of critical launch periods.
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