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Migration pathMigration Guide
Move from Oracle Eloqua to Bento with zero guesswork.
Step-by-step guide to migrate from Oracle Eloqua to Bento. Export contacts, segments, and programs and rebuild key B2B journeys without losing momentum.
Migration Flow
A practical migration plan from Oracle Eloqua to Bento
This guide follows a simple sequence: export cleanly, map data correctly, then validate before cutover. No generic product pitch, just the steps your team needs.
Stage 1
Export checklist
- 1Audit your Oracle Eloqua assets
List the contact databases, shared lists, segments, forms, landing pages, and Program Canvas workflows you are actively using.
- 2Export contacts and accounts
In Oracle Eloqua, go to the Audience area, open Contacts, and use the export tools to download all contacts and key fields as CSV files. If you use Accounts or Companies, export those records as well.
- 3Export segments and shared lists
For each important segment or shared list, run an export of its members to separate CSV files so you can recreate them as tags and dynamic segments in Bento.
- 4Export suppression and unsubscribe data
Export unsubscribed, bounced, and blocked contacts from Eloqua so you can mark them as non emailable in Bento before you send anything.
- 5Document Program Canvas workflows and campaigns
Open each active Program Canvas or campaign and record triggers, filters, waits, and actions so that you can rebuild the logic as Bento workflows and sequences.
Stage 2
Data portability map
Know in advance what imports directly and what may require a rebuild.
Stage 3
Validate and cut over
Treat cutover like launch QA. Validate your highest-risk paths first, then move sending traffic.
Switching from Oracle Eloqua can be done in one focused session
We help you map lists, rebuild key automations, and validate deliverability before cutover so your first week on Bento is smooth.
BentoOperator Notes
Oracle Eloqua to Bento language map
Keep this open while rebuilding flows. It maps terminology and highlights what to do first during migration QA.
- ContactPerson
A single lead or contact record identified by an email address or ID.
- Account / CompanyCompany (via fields)
Account or company level records in Eloqua map to company level fields and segments in Bento.
- SegmentSegment
A dynamic audience defined by rules that you can recreate with filters in Bento.
- Shared ListTag/Segment
Saved static groups of people that usually become tags and saved segments in Bento.
- Program CanvasWorkflow/Automation
Oracle Eloqua's visual automation canvas maps to Bento workflows and sequences that run based on events and conditions.
- CampaignBroadcast or campaign
One time or scheduled sends that target a defined audience.
- Visitor profileAnonymous events
Eloqua visitor tracking is similar to Bento anonymous events that record behavior before someone signs up.
Tips
- Start by migrating a small, high value slice of your database so you can test Bento workflows before moving everything.
- Keep Oracle Eloqua running in read only or limited send mode during the transition so you do not miss time sensitive programs.
- Use Bento's free email validation when you import to remove bad addresses from legacy B2B lists.
- Use batched sending for your first big campaigns from Bento while your new sending reputation warms up.
- Involve marketing ops and sales early when you remap fields and scoring so alerts match how reps actually work.
Watchouts
- Program Canvas workflows and campaign logic do not export directly, so plan time to rebuild and simplify journeys in Bento.
- Detailed email engagement and multi touch attribution reports from Eloqua stay in Oracle and will not appear in Bento.
- Large enterprise databases can take time to export and import, so schedule migration windows outside of critical launch periods.
Keep Exploring
Other migration playbooks
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