URL

A URL is the link that sends someone from your email to a specific page online. It might point to a product, a blog post, or a signup form. When a subscriber clicks, their browser uses the URL to load that page. It is the simple bridge between your email and your website.

URLs in email also help you see what people care about. Each click shows which offers, subjects, or layouts get attention. Clean, clear URLs build trust, which makes people more likely to click. If a URL looks broken or confusing, many people avoid it.

In your campaigns, keep URLs short and easy to read, like yourstore.com/sale instead of a long string of random characters. Test every link before you send a campaign to make sure it works on desktop and mobile. Use tracking or UTM tags in a simple way so you can see results without making links look messy.