Unique Clicks

Unique clicks count how many different people clicked a link in your email. If one person clicks the same button five times, they still count as one unique click. This keeps the focus on real people, not random click volume. It is a simple way to see how many subscribers took action.

This metric matters because it shows true engagement with your email. You can use it to see which campaigns, subject lines, or calls to action move people to click. When you compare unique clicks across emails, you spot patterns in what topics and offers work best. It also helps you see if a list segment is active or starting to fade.

A useful way to use unique clicks is to build segments from people who have clicked in the last 30 to 90 days. These subscribers are more likely to buy or respond, so you can send them stronger offers or follow up flows. You can also test changes like shorter copy or different button text and watch how unique clicks move. Over time this gives you a simple feedback loop you can trust.