How to Create a Newsletter That Readers Love
Plan, write, and ship a high-performing newsletter with Bento, covering strategy, content, design, automations, and growth.
Suppression List
Also known as: Exclusion List
A suppression list is the place your email tool keeps addresses that should not receive messages. It is a permanent "do not send" list that helps you avoid emailing people who have opted out or caused issues in the past.
A suppression list is your email tool's do not send list. It stores email addresses that should not get messages from you anymore. This usually includes people who unsubscribed, hard bounces, and contacts who reported spam. Once an address is on this list, your system should skip it for all future sends.
A good suppression list protects your sender reputation and keeps you compliant. It stops you from emailing people who clearly said they do not want your messages. It also reduces bounces and spam complaints, which helps you stay in the inbox for people who still want to hear from you. Most platforms update this list automatically based on user actions.
Make it a habit to never remove addresses from your suppression list. If someone wants to sign up again, let them opt in with a fresh form so you have a new record of consent. You can also add risky contacts manually, like role based addresses such as info@example.com or old lists you do not trust. This keeps your list clean and your deliverability strong.
Related Terms
List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →List Hygiene
List hygiene is the practice of cleaning your email list by removing bad or inactive addresses. It keeps your list focused on people who still want your emails.
Learn more →Seed List(Seed Addresses)
A seed list is a small group of test email addresses you add to campaigns so you can see if messages land in the inbox, spam, or other folders before you send to your full list.
Learn more →Test List(Test Segment)
A test list is a small group of people who receive your email before everyone else. It is a simple way to spot problems before a full send.
Learn more →