How to Create a Newsletter That Readers Love
Plan, write, and ship a high-performing newsletter with Bento, covering strategy, content, design, automations, and growth.
Newsletter
Also known as: Email Newsletter, Regular Newsletter
An email newsletter is a regular email you send to subscribers with updates, ideas, and useful content. It keeps a steady connection with your audience between launches or promotions.
An email newsletter is a simple recurring email that goes to people who asked to hear from you. It usually includes updates, stories, tips, or links that are useful, not just sales content. Think of it as a regular check in that reminds people who you are and how you can help.
A good newsletter builds trust over time. When people see helpful content in their inbox on a steady schedule, they learn to expect value from you. That trust makes it easier to share offers, launch new products, or ask for feedback without feeling pushy.
Start small with one clear goal for your newsletter, like teaching one idea per send or highlighting one product story. Pick a simple schedule you can keep, even if it is just once a month. Use clear subject lines, short paragraphs, and one main call to action so readers know what to do next.
Related Terms
Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Email Geek
An email geek is someone who loves the craft of email and works to make every send better. They test ideas, care about deliverability, and treat subscribers like real people, not just numbers on a list.
Learn more →Batch Email(Batch Send)
Batch email is when you send the same email to many people at once. Your email platform sends it in groups so you can reach a large list without hurting deliverability.
Learn more →Email Client(Email Program)
Software or apps people use to read, send, and manage email, such as Gmail or Apple Mail. Different email clients can display the same email in different ways, which affects how your emails look and perform.
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