Why Are My Emails Going to Spam?
Learn why your emails are going to spam and how to fix inbox placement. Understand spam filters, reputation issues, and deliverability best practices.
List Broker
Also known as: List Dealers, Spammers
Companies or people who sell or rent email lists to marketers. Buying from them is risky because contacts never asked to hear from you and you can hurt deliverability or break the law.
A list broker is a person or company that collects email addresses and sells or rents them to others. They make money by promising big lists of people who look like good leads. In most cases, the people on those lists never asked to hear from you. That gap is what makes list brokers so risky for real email marketing.
Using a list from a broker can damage your sender reputation fast. People who never heard of you are more likely to ignore, delete, or mark your email as spam. Email providers track this behavior and start pushing more of your mail into spam folders. In some regions, sending to these lists can also break privacy laws that require clear consent.
If you want to grow a healthy list, focus on people who sign up with you directly. Offer useful content, clear value, or simple incentives so they choose to subscribe. This might feel slower than buying a list, but it gives you higher engagement, better deliverability, and fewer headaches later.
Related Terms
List(Audience)
Your email list is the group of people who have asked to hear from you by email. It is an audience you own and can contact any time without relying on ads or social platforms.
Learn more →Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
Learn more →From Address(From Field)
The email address people see as the sender in their inbox. It tells them who the message is from and helps them decide whether to open it.
Learn more →Deliverability(Email Deliverability)
Deliverability is how often your emails land in the inbox instead of spam or getting blocked. Strong deliverability means people actually see what you send and can act on it.
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