How to Create a Newsletter That Readers Love
Plan, write, and ship a high-performing newsletter with Bento, covering strategy, content, design, automations, and growth.
Dark Mode
Dark mode is a display setting where email apps switch light backgrounds to dark ones and flip text colors so emails feel easier to read in low light.
Dark mode changes the colors of your email so it fits a darker screen. Backgrounds go dark, text goes light, and the whole message feels softer on the eyes. Some email clients apply their own dark theme, others just invert your colors. You do not control every detail, but you can design with it in mind.
Dark mode matters because a big share of people read email this way every day. If your layout only looks good on a bright background, it can break in dark mode. Text can blend into the background, logos can disappear, and product images can look off. That hurts trust, engagement, and clicks.
To handle dark mode well, keep key text as live HTML, not baked into images. Use high contrast color pairs and avoid pure white or pure black so colors adapt more smoothly. Test your campaigns in popular clients with dark mode turned on before you send to your full list. Small fixes here can prevent ugly surprises in the inbox.
Related Terms
Email Client(Email Program)
Software or apps people use to read, send, and manage email, such as Gmail or Apple Mail. Different email clients can display the same email in different ways, which affects how your emails look and perform.
Learn more →Plain Text
Plain text emails contain only text without images, buttons, or design, so they look like a normal personal message. They are simple to create and often feel more authentic, but you give up detailed tracking and visual branding.
Learn more →Abandoned Cart Email(Cart Abandonment Email)
An automated email that goes out when someone adds items to their cart but leaves without buying. These emails show what they left behind and usually include a direct link back to their cart. Most businesses send a series of 2-3 reminders over a few days, sometimes sweetening the deal with a discount or free shipping offer.
Learn more →Alternative Text(Alt Text)
Short text that explains what an image shows and why it is in your email. It helps people and email clients understand your message when the image does not load.
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