5 mistakes that may be hurting your email marketing efforts
It doesn't matter if you side with the marketers predicting the death of email or with those who consider that email is alive and well. Lindy tells u...
MarTech
Also known as: Marketing Technology
The tools and software you use to plan, run, and track your marketing across channels. It covers everything from email platforms to analytics and CRM so your work is connected instead of scattered.
MarTech is the collection of tools that help you run your marketing. It includes things like email platforms, analytics, CRMs, and landing page builders. Together, these tools handle how you reach people, what you show them, and how you track results.
MarTech matters because it turns scattered tasks into a repeatable system. With the right setup, you can automate common flows, see which channels perform best, and keep customer data in one place. This makes it easier to spend your time on strategy instead of manual busywork.
A simple MarTech stack might start with an email tool, an analytics tool, and a CRM. As you grow, you can add other tools only when you have a clear need. Review your stack regularly, remove tools you no longer use, and make sure everything shares data cleanly.
Related Terms
Analytics
The practice of tracking what happens after you hit send on your email campaigns. Analytics shows you who opened, who clicked, who bought, and who bounced—turning guesswork into data-driven decisions about what's actually working in your email program.
Learn more →Email Marketing
Email marketing is the practice of sending emails to groups of people to build relationships and drive actions like sales or sign ups.
Learn more →API(Application Programming Interface)
A way for different software tools to talk to each other. In email marketing, APIs let your website, app, and email platform share data automatically so information stays in sync without extra work.
Learn more →Email Appending
Email appending is when you use a third party to add email addresses to your existing customer records based on other details like name or postal address. It is risky because these people did not ask to hear from you, which often leads to spam complaints and poor deliverability.
Learn more →