14 Tips to Help You Improve Your Email Engagement Rates
Check out our list of 14 actionable tips that’ll help you boost the impact of the emails you send and improve your email engagement rates.
Average Order Value (AOV)
Also known as: AOV, Average Transaction Value
Average order value is the average amount a customer spends on each order. You calculate it by dividing total revenue by the number of orders.
Average order value is the average amount a customer spends each time they buy from you. Take all the revenue you made in a period and divide it by the number of orders. That number shows what a typical order is worth.
AOV matters because it shows how much revenue you get from each sale. If you raise AOV, you can grow revenue without needing more customers. It helps you see if your pricing, bundles, and offers are working. Many teams track AOV by channel to see how email, ads, and onsite flows perform.
To increase AOV with email, suggest add ons or bundles that make the main product better. For example, pair a camera with a case or extra battery. You can test free shipping thresholds that sit slightly above your current AOV. Small changes like this can create steady lifts over time.
Related Terms
Customer Lifetime Value (CLV)(CLV)
The total money a customer is expected to spend with your business from their first purchase until they stop buying. It helps you decide how much you can afford to spend to win that customer and keep them coming back.
Learn more →Revenue Per Email Sent (RPE)(RPE)
Revenue Per Email Sent (RPE) tells you how much money you make on average from each email you send. You find it by dividing the money from a campaign by the number of emails sent.
Learn more →Customer Acquisition Cost (CAC)(CAC)
The average amount you spend to win one new paying customer. It includes your marketing, sales, and related costs over a period divided by how many new customers you gained.
Learn more →Customer Journey(Journey)
A customer journey is the path someone takes from first hearing about your brand to becoming a repeat buyer. In email marketing, it is the series of emails and touch points they receive over time.
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