01
Campaign Analytics
Track opens, clicks, and conversions for every send.
Email Marketing
Email marketing without the busy work. Write, choose your audience, and send with a fast editor, live segments, and honest analytics. No developer required.
Broadcast
Draft
Describe the next block…
Preview
N
Northstar Goods
hello@northstar.co
Inbox preview
SubjectAdd a subject line
PreviewAdd preview text
Sent by Northstar Goods | 215 Mercer St, New York
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The email platform teams keep recommending.
See why growing teams pick Bento for automation, deliverability, and support.
Trusted by 0+ businesses
Included with Marketing Platform
Send to the right people.
Segment by what people actually do, not just who they are. Your audiences update on their own as people take action.
Behavior Rules
Segment by what people clicked, opened, bought, or skipped.
Performance
Every send teaches you something.
Test subject lines. Send when people actually check email. Personalize based on real behavior. Small things that add up.
Smart Scheduling
Send when your audience is most likely to open.
Capabilities
Everything else you need for email marketing
Campaign analytics, testing, templates, list management, and send-time optimization are all built in.
02
List Management
Import, tag, and organize contacts in bulk.
03
Template Library
Start from proven layouts and customize fast.
04
Preview & Test
See how emails render before they reach inboxes.
05
A/B Subject Lines
Test subject lines and pick winners automatically.
06
Send Time Optimization
Deliver when subscribers are most likely to engage.
Ecosystem
Connects to your ecommerce stack
Sync store, payment, signup, and app activity so every campaign uses current customer data.
Shopify
Cart & order sync
WooCommerce
Store data sync
Stripe
Payment events
WordPress
Forms & signups
Zapier
Thousands of app connections
Per-user pricing
Simple pricing that scales with your list
Bento starts at $29/mo for up to 5,000 active users. Growth pricing starts at $0.01 per active user per month with unlimited marketing emails.
Starts at
$29/mo
What mattersBentoTypical ESP
Pricing modelBentoPer active userTypical ESPContact tiers
Marketing emailBentoUnlimited sendingTypical ESPOften capped
DeliverabilityBentoBuilt inTypical ESPOften separate tooling
Team accessBentoUnlimited seatsTypical ESPOften seat based
Bottom line
Bento keeps everyday email infrastructure in one bill, with a calculator on the pricing page for exact estimates.
$0.01
Per active user after 5K
Unlimited
Team seats
Included
Deliverability help
Unlimited campaigns
Dynamic segmentation
All editor modes
Send time optimization
Who it's for
Built for teams like yours
Run product launches, onboarding, newsletters, and lifecycle campaigns from the same editor and audience data.
Competitive proof
See how Bento compares
Compare campaign workflows, segmentation, deliverability, team access, and pricing before you switch.
White-glove migration
Switching from another email tool?
Import your subscribers, templates, and segments in under a day. Most teams are sending their first Bento campaign the same afternoon.
Current ESP
Migration coverage
Bring your whole sending setup with you.
Subscriber lists
Email templates
Segments & tags
Automation flows
<1 day
Typical switch window
1:1
Migration support
Zero
Forced add-ons
Email marketing FAQs
Can non-technical marketers build and send campaigns?
Absolutely. The whole workflow is designed so your marketing team can write, target, and send without needing a developer.
Can I still use custom HTML templates?
You can. Paste and maintain your own HTML while still using Bento for targeting and delivery.
How quickly can we migrate our current newsletter flow?
Most teams can import subscribers, recreate core templates, and send a first campaign in under a day.
Do we have to pay more for segmentation and personalization?
No. Advanced targeting and personalization are part of the core workflow, not add-ons.
Is there a limit on how many emails I can send?
No. Every Bento plan includes unlimited sends. You pay based on the number of identified users in your account, not the number of emails you send.
How does Bento handle deliverability for marketing emails?
Deliverability tools are built in. You get sender reputation monitoring, email validation, batch sending controls, and authentication setup included in your plan.
What kind of analytics do I get for each campaign?
Opens, clicks, unsubscribes, bounces, and revenue attribution. You can see performance at the campaign level or drill down to individual contacts.
Does Bento handle unsubscribes and compliance automatically?
Yes. One-click unsubscribe headers are included in every email. Bento enforces at least one unsubscribe link and handles suppression lists so you stay compliant with CAN-SPAM and GDPR.
Can I schedule campaigns to send later?
Yes. Pick a date and time, or let Bento send at the optimal time for each subscriber based on their past engagement.
Can multiple team members collaborate on campaigns?
Yes. Your whole team can access and edit campaigns. There are no limits on team seats and no per-user charges.
What happens if I send to a bad email address?
Bento validates addresses before sending. Hard bounces are automatically suppressed so they never get emailed again. This protects your sender reputation without any manual work.
Can I personalize emails beyond just first name?
Yes. You can personalize based on any contact field, tag, event history, or custom data. Use Liquid tags to build dynamic content that changes per person.
Send your first campaign today.
Free 30-day trial. All features included. No upgrades to unlock.