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Bento Segment Integration

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Overview

The Bento Segment integration uses a Segment destination function to forward events to Bento. You can use it to track events for your subscribers, update user data, record lifetime value (LTV), and trigger workflows from events.

Requirements

  1. Active Bento account with a site created
  2. Active Segment account
  3. Bento Segment Function Code
  4. Bento API keys

Installation Steps

1
Bento API keys
To generate your keys visit your team page here, and select Your Private API Keys button at the top right
2
On Segment

Navigate to the Connections -> Functions page in your Segment account. Then click the New Function.

3
Configure Function

You must choose between a source or destination function. For Bento we will be using a destination function to send data to Bento. Give the function a name and description.

4
Configure Required Settings

We must add the following settings:

    1. publishable key publishableKey
    1. secret key secretKey
    1. site uuid siteUuid
5
Provide the Bento Function Code

Copy and paste this code into the Source Code field.

6
Save & Use

You can optionally click test to test the function. Once you are happy with the function, click Save and then Deploy. You should now see the Bento destination as an option under Custom Destinations in your Segment account.

How the connection works

Once the custom destination is connected, events from your Segment source (page views, purchases, or custom user actions) are forwarded to Bento in real time. These events can trigger workflows that track and tag subscribers based on their behavior. You can also enrich events with custom data like purchase details, which Bento uses to calculate lifetime value (LTV), trigger automations, and start drip campaigns.