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Bento SendOwl Integration

Background Pattern
Bento Logo
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Overview

The Bento sendOwl Integration offers two core functionalities:

  • Event Tracking: Automatically track key SendOwl events for your subscribers
  • Data Management: Update user data and record lifetime value (LTV) metrics

Requirements

  1. An approved Bento account
  2. A SendOwl account
  3. The bento Tracking script - for user tracking on the website
  4. Webhook end point - Syncs purchase events to bento

Tracking Script Installation

1
In sendowl
Head to the tracking script area from the SendOwl menu.
2
Copy the Tracking Script
Copy the Tracking Script. If you it asks you to replace the site_uuid with your site uuid, do so from the bento teams screen.
3
Paste the Tracking Script
In the Global Header text field paste in the tracking code. Double check that it looks the same as what you copied from bento.
4
Save the Header
Click save and you are done.

Webhook Setup

1
In Sendowl
In the SendOwl menu select Settings
2
On the Settings screen
In the top tabs click webhooks, and click Create Webhook button to create a new webhook.
3
Create the webhook
Give the webhook a name, like Bento or something similar.
4
Set the state of the webhook
Make sure the state is set to enabled
5
Set the Webhook URL
In the Webhook URL field, paste the url Bento Webhook URL, be sure to substitute the site_uuid with the correct site you want to sent events to from your account teams screen if its not already there.
6
Define the Event type
In the events drop down, select order new
7
Save the Webhook
Save your new connection

How the connection works

When a user browses SendOwl site, you will see $page data appear in bento. Once that user authenticates that data will be attributed to the correct subscriber in bento. When the user make a purchase we will sync the data via the webhook you configured to appear as a purchase event in Bento. This interaction allows you to track LTV, start automations and flows based on purchase events and more.