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Bento SendOwl Integration

Background Pattern
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Overview

The Bento SendOwl Integration offers two core functionalities:

  • Event Tracking: Automatically track key SendOwl events for your subscribers
  • Data Management: Update user data and record lifetime value (LTV) metrics

Requirements

  1. An approved Bento account
  2. A SendOwl account
  3. The Bento tracking script - for user tracking on the website
  4. Webhook endpoint - Syncs purchase events to Bento

Tracking Script Installation

1
In SendOwl
Head to the tracking script area from the SendOwl menu.
2
Copy the Tracking Script
Copy the Tracking Script. If the snippet contains a site_uuid placeholder, replace it with your site UUID from the Bento Teams screen.
3
Paste the Tracking Script
In the Global Header text field paste in the tracking code. Double check that it looks the same as what you copied from Bento.
4
Save the Header
Click save. You should see the tracking code saved in the Global Header field.

Webhook Setup

1
In SendOwl
In the SendOwl menu select Settings
2
On the Settings screen
In the top tabs click webhooks, and click Create Webhook button to create a new webhook.
3
Create the webhook
Give the webhook a name, like Bento or something similar.
4
Set the state of the webhook
Make sure the state is set to enabled
5
Set the Webhook URL
In the Webhook URL field, paste the Bento Webhook URL, be sure to substitute the site_uuid with the correct site you want to send events to from your account teams screen if it's not already there.
6
Define the Event type
In the events drop down, select order new
7
Save the Webhook
Save your new connection

How the connection works

When a user browses your SendOwl site, the tracking script sends $page events to Bento. Once that user authenticates, those events are attributed to the correct subscriber. When the user makes a purchase, the webhook you configured sends the order to Bento as a purchase event. You can use these purchase events to track LTV and trigger automations and flows.