ONLINE
Bento
OpenAI
Using Cursor, Claude, or Codex?Copy a ready-made prompt for your AI agent so it can start implementing Bento, fast.
View .md

Bento Google Tag Manager Integration

Background Pattern
Bento Logo
Vendor Icon

Overview

The Bento Google Tag Manager Integration offers one core functionality:

  • Event Tracking: Automatically track key browser events for your subscribers

Requirements

  1. An approved Bento account
  2. A Google Tag Manager account
  3. The Bento tracking script - for user tracking on the website

Tracking Script Installation

1
In Google Tag Manager
Select your container (website / project).
2
Create a New Tag
In the left hand side menu you should see Tags. Click it, then click New.
3
Configure the Tag
Click Tag Configuration and select Custom HTML.
4
Copy the Tracking Script
Copy the Tracking Script. If it asks you to replace the site_uuid with your site uuid, do so from the Bento Teams screen.
5
Paste the Tracking Script
Paste the Bento Tracking script into the Custom HTML text field. Double check that it looks the same as what you copied from Bento.
6
Set the Triggering
click on triggering and choose an appropriate triggering method, all pages if you want it on every page.
7
Save the Header
Click Save and Submit.
8
Name And Publish
Add a name / description and click Publish. You're done.

How the connection works

When a user browses a site, you will see $page data appear in Bento. This interaction allows you to track and start automations and flows based on those events and more.