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Bento Google Tag Manager Integration

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Overview

The Google Tag Manager integration deploys the Bento tracking script through GTM, so page views are tracked and visitors are identified in Bento without editing your site's code.

Requirements

  1. An approved Bento account
  2. A Google Tag Manager account
  3. The Bento tracking script - for user tracking on the website

Tracking Script Installation

1
In Google Tag Manager
Select your container (website / project).
2
Create a New Tag
In the left hand side menu you should see Tags. Click it, then click New.
3
Configure the Tag
Click Tag Configuration and select Custom HTML.
4
Copy the Tracking Script
Copy the Tracking Script. If it asks you to replace the site_uuid with your site uuid, do so from the Bento Teams screen.
5
Paste the Tracking Script
Paste the Bento Tracking script into the Custom HTML text field. Double check that it looks the same as what you copied from Bento.
6
Set the Triggering
Click on Triggering and choose an appropriate triggering method, all pages if you want it on every page.
7
Save the Tag
Click Save and Submit.
8
Name And Publish
Add a name / description and click Publish. To verify, visit your site and check that a $page event appears in Bento.

How the connection works

Once the tag is published, the tracking script records page views on your site. You should see $page events appear in Bento, which you can use to segment subscribers and trigger automations and flows.