The domain is a crucial component which dictates whether your email lands in the inbox or spam. It greatly impacts your email deliverability, as it influences your reputation with email service providers.
It's strongly recommended that you use your own domain when sending marketing messages because if you used a shared domain (yourdomain.someprovider.com) your reputation is at risk if another person on that same domain acts up.
Bento only supports using your own domain to send emails.
In addition to improving deliverability, using a personalized domain in your email marketing also helps establish credibility and professionalism for your business.
It sends the message that you're a legitimate and trustworthy business, making customers more likely to open your emails and engage with your content.
Obtaining a domain can be done through your website host or by purchasing one from a domain provider such as Google Domains. It's an important investment for your email marketing success.