What the best option to create specific sequences that target subscribers based on their interests?

You can start by categorizing subscribers' interests using tags, providing a quick and efficient way to segment your audience. Simultaneously, utilize a designated custom field, such as "primary_interest," specifically designed for the purpose of automations and Flows.

By using this hybrid system, you can seamlessly organize and target your subscribers based on their interests. The tags offer a flexible categorization method, while the custom field provides a structured framework for automation workflows, ensuring a more personalized and effective email marketing strategy.!