How can I improve my email deliverability?

Deliverability is a crucial aspect of email marketing. It refers to the rate at which your emails are successfully delivered to the inbox of your subscribers and not flagged as spam.

However, there are several factors that can influence your deliverability rate. In this guide, we will discuss these factors and provide you with some tips to improve your deliverability rate.

1. Network - At Bento, we prioritize the health of our email servers and IP addresses, which is why we carefully check and approve all customers BEFORE they send any email to prevent any bad actors sending email. Customers who abuse Bento are kicked off the platform. If you believe the IP you are assigned is blacklisted, please let us know at [email protected] and we can fix or rotate you off to another one.

2. Frequency - Sending emails at a very high frequency, particularly with a new IP + domain combination, can lead to your emails being flagged as spam. Therefore, we recommend using the batch feature and sending emails over a few days instead of a few hours. This will ensure your emails are not rate limited or blocked by big providers. Slower the better!

3. List Health - The health of your list is another important factor that can impact your deliverability rate. It is important to have a list of quality subscribers who are interested and want to get your emails. A large number of cold subscribers can negatively impact your reputation over time, leading to your emails landing in the spam folder. Therefore, it is crucial to maintain a good list hygiene by regularly removing inactive subscribers and keeping your list up-to-date.

4. Content - While being approved by the Bento team is a good indication you have a legitimate website you still need to be careful about the content you send. For instance, shortened bit.ly links, overly promotional language, usage of crypto or YMYL phrases, and other gimmicks can raise red flags and cause your emails to be marked as spam. Therefore, it is important to keep your content clear, concise, and relevant to your subscribers. Use language that is natural and avoid using too many promotional phrases or gimmicks.

5. Get Support — Don't hesitate to talk to our team if you have questions. We're always here to help you debug tricky deliverability questions or help you with your templates.

By following these tips and maintaining good email practices, you can improve your deliverability rate and ensure that your emails are successfully delivered to your subscribers' inbox.