Sender Authentication in Bento

Does this sound like you?

"I send over 50,000 emails per month"

"My open rate is above 22%"

"I send through other providers not just Bento"

"I know what DNS is and can comfortably configure it"

Then keep reading!

Sender Authentication in Bento allows people to verify and authorize Bento to send on your behalf. To do so, you have to setup some records (SPF, DKIM, and DMARC) on your DNS.

This provides Gmail, Microsoft, and others a quick way to ensure that an email is actually from you otherwise anyone could pretend to be you by just signing up to an email marketing tool!

If you're a smaller sender then you may still want to pursue sender authentication but it may not actually be beneficial right at this stage. If you're happy with your open rates at the moment just keep it going as is until you notice and issue with delivery.

The reason we say that it might not be recommended for everyone is because we've noticed that for smaller senders there is actually a decrease in engagement metrics because the email providers (Gmail, etc) re-evaluate your sending reputation vs. lean on our networks. I know this sounds weird but it's true.

If you're ready to get setup then just click the gear icon in the top right of your screen and select "Sender Authentication".

Depending on the age of your account it'll either ask you to contact support or show options to verify your domain.

After you do either of those you'll then see DNS records populate on that screen.

Take those and add them to your DNS service (Cloudflare, GoDaddy, etc).

Once you've added the records, click "Validate"

If it all lights up green, you've done it!

Send yourself a preview email and you should no longer see the "sentbybento.com" domain in the from field.

If you need help just talk to support or send us a message on Discord.