Sites

A Site is where all your data lives in Bento. Each Site is a distinct workspace with its own subscribers, campaigns, automations, and settings.

What is a Site?

A Site represents a single project, brand, or application within your Team. When you send events to Bento, import subscribers, or create emails, that data belongs to a specific Site.

Each Site has its own:

  • People: Your subscribers and contacts
  • Events: Tracked behaviors and actions
  • Tags and Fields: Organization and custom data
  • Emails: Broadcasts, sequences, and transactional messages
  • Flows: Automations and workflows
  • Forms: Signup forms and data collection
  • Settings: DNS configuration, authors, and preferences

Why Multiple Sites?

Having separate Sites lets you keep data isolated between different projects. Common reasons to use multiple Sites:

Multiple brands or products If you run different businesses or products, each can have its own Site with separate subscriber lists and campaigns.

Production and testing Many teams create a production Site for live campaigns and a separate testing Site for development and QA. This keeps test data from polluting your real subscriber list.

Client work Agencies often create separate Sites for each client to keep data completely separate.

Site Isolation

Data in one Site is completely separate from other Sites. Subscribers in Site A don't exist in Site B. Emails sent in one Site don't affect another.

This isolation means:

  • API calls target a specific Site
  • Events are tracked per Site
  • Segments and tags are Site-specific
  • Billing is calculated across all Sites in your Team

Switching Between Sites

If you have multiple Sites, you can switch between them from the Bento dashboard. Each Site has its own unique identifier used for API calls and integrations.

Site Settings

Each Site has its own configuration:

  • DNS and sending domains: Set up email authentication per Site
  • Authors: Configure who emails appear to come from
  • Integrations: Connect platforms like Shopify or Stripe per Site
  • API keys: Your Site's unique identifiers for API access

How Sites Connect to Other Concepts

Sites are the container for everything else:

  • Teams contain Sites
  • People belong to a Site
  • Events, Tags, Fields are all Site-specific
  • Emails, Flows, Forms are created within a Site

When working with the API or integrations, you're always working within the context of a specific Site.