Emails

Emails are the messages you send to your audience. Bento handles three types: broadcasts for one-time campaigns, sequences for automated series, and transactional emails for individual notifications.

Types of Emails

Broadcasts

Broadcasts are one-time emails sent to a group of people. Use them for:

• Newsletters and announcements
• Product launches
• Promotional campaigns
• Company updates

You pick the audience (a segment), write the email, and send it once. Everyone who matches your criteria at send time receives it. Broadcasts are best for one to many messages and are optimised for big sends.

Sequences

Sequences are automated email series. Each email in a sequence is sent after a delay from the previous one. Use them for:

• Welcome series for new subscribers
• Onboarding flows for new customers
• Educational drip campaigns
• Re-engagement series

People enter a sequence through a Flow and receive emails based on the timing you configure.

Transactional Emails

Transactional emails are individual messages triggered by specific actions. Use them for:

• Order confirmations
• Password resets
• Shipping notifications
• Account alerts

These are sent via the API only.

Creating Emails

Every email in Bento has:

• Subject line: What appears in the inbox
• Preview text: The snippet shown after the subject
• From name and address: Who the email appears to be from (this uses the "Author" you set from your account)
• Content: The body of your message

The email editor supports:

• Visual editing with a drag-and-drop builder
• HTML editing for full control
• Liquid templating for personalization

Personalization with Liquid

Emails support Liquid tags to insert dynamic content:

Hey {{ visitor.first_name | default: "there" }},

Thanks for your purchase of {{ visitor.product_name }}.

You can reference:

• Visitor fields (visitor.field_name)
• Event data (event.details.key) (only in the "Send Email" action in Flows)
• Conditional logic for different content ({% if visitor.field_name == "value" %})

Email Analytics

Bento tracks key metrics for every email:

• Delivered: Successfully reached the inbox
• Opens: Recipient opened the email
• Clicks: Recipient clicked a link
• Unsubscribes: Recipient opted out
• Bounces: Failed delivery attempts

These metrics appear on individual emails and aggregate across campaigns.

Managing Emails

The Emails section in Bento lets you:

• Browse all your emails in one place
• Filter by type (broadcast, sequence, transactional)
• Duplicate emails to create variations
• Archive old emails to keep things organized

How Emails Connect to Other Concepts

Emails work with everything else:

• People receive your emails
• Segments define who gets broadcasts
• Tags can be added after email actions
• Events trigger transactional emails
• Flows send sequences and triggered messages
• Fields personalize email content

Email is how you communicate with your audience. The rest of Bento helps you send the right email to the right person at the right time.