Understanding Bento's Engagement Score
Your Bento account shows a letter grade that reflects the health of your email list. This page explains what each grade means and what to do about it.
The ABCs of Engagement Scores
Bento's Engagement Score is a letter grade (A, B, C, D, or F) that reflects the health of your email list. Each grade has a different meaning:
- A: High opens, clicks, and website engagement.
- B: A solid score, especially for large accounts. Focus on maintaining high open rates (above 30%).
- C: A sign of list health issues. See the section below.
- D: Your emails aren't being seen or read. Requires immediate action.
- F: The worst case. Your account is likely locked and your domain may be on a blacklist.
If you have an A or B, continue your current strategy.
What a C Score Means
If you find yourself with a C score, it's time to investigate. Typically, a C indicates list health issues rather than deliverability problems.
Some common causes:
- Low-quality signups from promos or giveaways
- Automated signups adding unengaged users
- DNS issues with DKIM or SPF
To bounce back, secure your forms, clean your list, and focus on engaging active users.
What D and F Scores Mean
A D score suggests that your emails aren't being seen or read. If you're doing everything right (opt-ins, expected content), reach out to Bento support. Check your signups for any suspicious activity or abuse. Don't wait. You can recover your domain reputation with the right steps.
An F score is the worst-case scenario. Your account is likely locked down, and you're on a blacklist. If you believe it's unwarranted, Bento can help you with delisting requests. However, if you're engaging in questionable practices, it's time to reevaluate your approach.
Quick Reference
- A and B scores are healthy. Keep doing what you're doing.
- C scores warrant investigation and list cleanup.
- D and F scores require immediate action and potentially Bento support.
If you have questions about your score, ask in Discord.