ONLINEDeliverability
Bento

Tips & Best Practices

Deep dives into email marketing concepts, advanced techniques, and insider knowledge to help you get the most out of Bento.

Analytics

Understanding Engagement Scores

Learn how Bento calculates engagement and how to use it for better segmentation.

Deliverability

Gmail Authentication Requirements

What you need to know about Gmail's 2024 sender requirements.

Tracking

How Tracking Pixels Work

Understand email open tracking and its limitations in modern email clients.

Analytics

UTM Tracking Best Practices

Track email campaign performance in Google Analytics with proper UTM parameters.

Web Tracking

Understanding Website Visitors

How Bento.js identifies and tracks visitors across sessions.

Quick Tips

Subject Lines That Get Opens

  • Keep it under 50 characters for mobile
  • Personalize with the recipient's name or company
  • Create curiosity without being clickbait
  • Test emojis - they work for some audiences, not others
  • A/B test subject lines on every broadcast

Improving Click Rates

  • One clear call-to-action per email
  • Use buttons, not just text links
  • Place important links above the fold
  • Make links descriptive ("Get the guide" vs "Click here")
  • Test link placement and wording

List Hygiene

  • Remove subscribers who haven't opened in 6+ months
  • Run re-engagement campaigns before removing inactive subscribers
  • Use double opt-in for better list quality
  • Never purchase email lists
  • Clean imported lists before uploading

Sending Cadence

  • Start slow with a new domain (see Warmup Guide)
  • Consistency beats volume - weekly is often better than sporadic blasts
  • Respect time zones for global audiences
  • Test different send times and days
  • Watch unsubscribe rates as a signal you're sending too much