Developer API

Manage subscribers, track events, and send emails. Use the REST API directly or pick an SDK.

Cheat Sheet

Base URL: https://app.bentonow.com/api/v1/

Endpoint	Method	What it does	Triggers Automations?
`/batch/events`	POST	Track user activity, create users, update fields	Yes
`/batch/subscribers`	POST	Sync user data (like CSV import)	No
`/batch/emails`	POST	Send transactional emails	No

Required headers for all requests:

Authorization: Basic {base64_encoded_credentials}
User-Agent: YourApp/1.0
Content-Type: application/json

Before You Start

Common issues that will break your requests:

Missing User-Agent — Cloudflare blocks requests without one
Wrong auth format — Base64 encode publishable_key:secret_key (with colon)
Wrong site_uuid — Each site has its own UUID, check your dashboard

Shortcut: Skip base64 encoding by putting credentials in the URL:

https://PUBLISHABLE_KEY:SECRET_KEY@app.bentonow.com/api/v1/...

Authentication

Use Basic auth with your publishable_key as username and secret_key as password. Add site_uuid as a query parameter.

Generate base64 credentials:

echo -n "your_publishable_key:your_secret_key" | base64
# Output: eW91cl9wdWJsaXNoYWJsZV9rZXk6eW91cl9zZWNyZXRfa2V5

Example request:

curl -X GET 'https://app.bentonow.com/api/v1/fetch/tags?site_uuid=YOUR_SITE_UUID' \
  -H 'Authorization: Basic YOUR_BASE64_CREDENTIALS' \
  -H 'User-Agent: MyApp/1.0'

Get your keys from Settings → API Keys. Don't commit them to source control.

Quick Examples

Track Events

Creates the event, creates the user if new, updates custom fields, and triggers automations.

POST

/v1/batch/events

curl -X POST 'https://app.bentonow.com/api/v1/batch/events?site_uuid=YOUR_SITE_UUID' \
  -H 'Authorization: Basic YOUR_BASE64_CREDENTIALS' \
  -H 'User-Agent: MyApp/1.0' \
  -H 'Content-Type: application/json' \
  -d '{
    "events": [{
      "type": "account.signup",
      "email": "user@example.com",
      "fields": { "first_name": "Jesse" }
    }]
  }'

Sync Subscribers

Bulk import/update users without triggering automations. Perfect for nightly syncs.

POST

/v1/batch/subscribers

curl -X POST 'https://app.bentonow.com/api/v1/batch/subscribers?site_uuid=YOUR_SITE_UUID' \
  -H 'Authorization: Basic YOUR_BASE64_CREDENTIALS' \
  -H 'User-Agent: MyApp/1.0' \
  -H 'Content-Type: application/json' \
  -d '{
    "subscribers": [{
      "email": "user@example.com",
      "first_name": "Jesse",
      "tags": "lead,mql",
      "remove_tags": "prospect"
    }]
  }'

Send Transactional Emails

For time-sensitive emails like password resets. For marketing emails, use events + automations instead.

POST

/v1/batch/emails

curl -X POST 'https://app.bentonow.com/api/v1/batch/emails?site_uuid=YOUR_SITE_UUID' \
  -H 'Authorization: Basic YOUR_BASE64_CREDENTIALS' \
  -H 'User-Agent: MyApp/1.0' \
  -H 'Content-Type: application/json' \
  -d '{
    "emails": [{
      "to": "user@example.com",
      "from": "hello@yourapp.com",
      "subject": "Reset your password",
      "html_body": "<p>Click here to reset: {{ link }}</p>",
      "transactional": true
    }]
  }'

Client-Side Tracking

Add Bento.js to track page views and identify logged-in users:

<script src="https://app.bentonow.com/{YOUR_SCRIPT}.js" async defer></script>
<script>
  window.addEventListener("bento:ready", function() {
    bento$(function() {
      // bento.identify('user@example.com'); // Call first if logged in
      bento.view();
    });
  });
</script>

Reference

Rate Limits

Endpoint	Limit
`/api/v1/fetch/*`	100/min
`/api/v1/batch/*`	100/min
`/api/v1/experimental/*`	100/min

Need more? Contact support.

Error Codes

Code	Meaning	Fix
`400`	Bad request	Check request format
`401`	Unauthorized	Check keys and site_uuid
`429`	Rate limited	Slow down requests
`500`	Server error	Check status page
`BLOCKED`	Cloudflare	Add User-Agent header