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Deliverability Help Journey
Use this path when emails are landing in spam, bouncing, delayed, showing Gmail warnings, or blocked by sending limits.
Goal
Find the highest-probability issue first: DNS, list quality, sending pace, content, bounces, or account approval.
Triage Order
- Validate DNS Setup.
- Check Approvals and Sending Limits.
- Review Bounces.
- Check content and links with Gmail Link Warnings.
- Review list source and recent engagement.
- Slow down sends and target engaged users first.
If DNS was just changed, allow propagation time before assuming reputation has recovered.
Common Paths
| Symptom | Start here |
|---|---|
| New domain or first campaign | Domain Warmup |
| Authentication warning | DNS Setup |
| Gmail link warning | Gmail Link Warnings |
| Gmail image warning | Gmail Image Warnings |
| Delays or throttling | Sending Limits |
| Failed deliveries | Bounces |
Escalation Checklist
Before contacting support, collect:
- Sending domain.
- Message type and approximate send time.
- Example recipient.
- Bounce code or warning screenshot.
- DNS provider.
- Recent list source and audience size.
- Whether this is marketing or transactional email.